Conduct marketing and database analysis on account basis to develop a good understanding of engagement, intent and other behaviour of accounts that support sales drives.
Understand market trends in data centers, HVAC, and IT infrastructure, and leverage insights to generate leads.
Partner with the field sales team to develop territory-level and account-level marketing plans that achieve new bookings, pipeline generation and acceleration goals
Work closely with sales teams to ensure alignment on target accounts, messaging, and metrics.
Partner with global team to execute and optimize field marketing events and account-specific activities, to influence prospects and deepen account engagement.
Collaborate with tech and sales teams to translate complex technical offerings into engaging marketing assets.
Provide onsite support and execution of partner marketing activities in India
Measure and analyse the results of field marketing, to continually refine programs for optimal ROI
Drive and manage marketing strategies across hardware and infrastructure segments. Build strong brand positioning and execute compelling campaigns.
Support business development with sales-aligned marketing activities and go-to-market strategies.
Provide communication and support for the effective launch of marketing programs to the field sales team
Implement a follow-up process and plan for all generated leads which will include calling, sales emails, strategic follow up and appointment setting for the sales team
Manage marketing budgets effectively to deliver maximum ROI.
Coordinate with demand generation teams to ensure seamless integration between broader campaigns and ABM efforts.
Track metrics such as pipeline influenced, deal velocity, and revenue contribution, adjusting strategies based on data insights.
Conduct regular reporting to key stakeholders, highlighting successes and opportunities for improvement.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
