We are looking for a creative and results-driven Social Media Specialist to manage our social media presence, create engaging content, grow our online community, and increase brand awareness. The ideal candidate stays up to date with social media trends, has strong communication skills, and can analyze campaign performance to optimize results.
Key Responsibilities
- Develop and implement social media strategies aligned with business goals.
- Create, schedule, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
- Manage daily social media activities, including responding to comments and messages.
- Monitor social media trends, competitor activities, and emerging platforms.
- Plan and execute paid social media campaigns.
- Collaborate with marketing, design, and content teams to produce high-quality content.
- Track and analyze social media performance using analytics tools.
- Prepare regular reports on engagement, reach, conversions, and campaign effectiveness.
- Build and maintain relationships with influencers and brand advocates.
- Ensure brand consistency across all social media channels.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 1–3 years of experience in social media management or digital marketing.
- Strong understanding of major social media platforms and their best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
- Familiarity with social media advertising and analytics.
- Excellent written and verbal communication skills.
- Strong organizational and time-management abilities.
Preferred Skills
- Content creation and copywriting.
- Video editing and short-form content production.
- SEO and digital marketing knowledge.
- Creative thinking and problem-solving.
- Data analysis and reporting.
- Ability to manage multiple projects simultaneously.
Key Performance Indicators (KPIs)
- Follower growth
- Engagement rate
- Website traffic from social media
- Lead generation and conversions
- Content reach and impressions
- Return on ad spend (ROAS) for paid campaigns
Employment Type: Full-time
Department: Marketing
Reports To: Digital Marketing Manager or Marketing Manager
This job description can be customized for entry-level, mid-level, or senior Social Media Specialist roles depending on your organization's needs.
Pay: ₹10,027.77 - ₹35,765.71 per month
Work Location: In person
