Digital Marketing Manager (Night Shift)
Job Type: Full-Time (Permanent)
Location: Mohali
Shift Timing: 8:00 PM – 5:00 AM (IST)
Experience Required: 5–8 Years
Industry Preference: IT Services, SaaS, Product-Based Companies
Job Overview
We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital marketing initiatives and drive business growth through strategic marketing programs. The ideal candidate will have strong expertise in SEO, marketing automation, demand generation, lead nurturing, and Go-To-Market (GTM) strategies, coupled with a data-driven approach to decision-making.
This role requires a highly analytical professional capable of managing end-to-end digital marketing campaigns, optimizing marketing performance, and generating qualified leads through multiple digital channels.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand visibility, website traffic, and lead generation.
- Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
- Define and implement Go-To-Market (GTM) strategies for products and services.
- Manage Technical SEO, On-Page SEO, Off-Page SEO, keyword research, and content optimization initiatives.
- Plan and execute multi-channel marketing campaigns across email, social media, organic search, and paid marketing channels.
- Build and optimize marketing automation workflows using HubSpot, Zoho CRM, or similar platforms.
- Manage lead nurturing campaigns and drive pipeline generation activities.
- Analyze campaign performance using data analytics and reporting tools to improve marketing ROI.
- Collaborate with cross-functional teams including Sales, Product, and Content teams to achieve business objectives.
- Support product marketing, services marketing, and demand generation initiatives.
Required Skills
- Technical SEO
- On-Page & Off-Page SEO
- Keyword Research
- Content Strategy
- Market Research
- Go-To-Market (GTM) Strategy
- Product Marketing
- Services Marketing
- Marketing Automation
- HubSpot / Zoho CRM
- Email Marketing
- Lead Nurturing
- Demand Generation
- Pipeline Generation
- Campaign Management
- Performance Marketing
- Marketing ROI Analysis
- Google Analytics
- SQL
- Python
- Advanced Excel
- Power BI / Tableau
Preferred Qualifications
- 5–8 years of relevant Digital Marketing experience.
- Experience working with IT Services, SaaS, or Product-Based organizations.
- Proven success in driving organic growth, lead generation, and revenue-focused marketing initiatives.
- Strong analytical mindset with the ability to convert data into actionable business insights.
- Excellent communication, stakeholder management, and project execution skills.
Why Join Us?
- Opportunity to work on strategic, high-impact marketing initiatives.
- Exposure to global markets and advanced marketing technologies.
- Collaborative and growth-focused work environment.
- Significant opportunity to influence business growth and marketing performance.
Shift: Night Shift (8:00 PM – 5:00 AM IST)
If you are passionate about digital marketing, growth strategy, SEO, and data-driven decision-making, we encourage you to apply.
Pay: ₹50,000.00 - ₹80,000.00 per month
Work Location: In person
