Position Overview: We are seeking a dynamic and detail-oriented individual in performance, Social Media Campaign with 2-5 years of experience to manage end-to-end campaign execution across major social platforms including Search, Meta (Facebook/Instagram), Snapchat, and others. The ideal candidate should be skilled in platform integrations, pixel implementations, campaign setup, data analysis, reporting, and client communication.
Key Responsibilities:
- Campaign Setup & Management:
- Plan, execute, and optimize paid search, social media campaigns across Google Ads, Facebook, Instagram, Snapchat, and other relevant platforms.
- Ensure timely and accurate pixel/tag implementation for effective tracking and audience targeting.
- Coordinate with creative teams to develop ad copies, images, and videos in line with campaign goals.
- Pixel & Tagging Integrations:
- Set up and maintain tracking pixels (Google, Facebook Pixel, Snapchat Pixel, etc.) to monitor campaign performance.
- Troubleshoot pixel and tag issues to ensure accurate tracking of events and conversions.
- Data Analysis & Reporting:
- Monitor campaign performance, analyze key metrics, and generate insightful reports on campaign outcomes (ROI, CTR, conversion rates).
- Provide actionable recommendations based on data-driven analysis to optimize campaign performance.
- Collaborative Work:
- Work closely with internal teams (creative, technical, and account management) to ensure campaigns are aligned with client goals.
Requirements:
- 2-3 years of experience in managing paid search, social media campaigns on platforms like Google, YT, Facebook, Instagram, Snapchat, and others.
- Proficient in pixel/tag setup, integration, and troubleshooting.
- Strong understanding of Search & social media advertising strategies and best practices.
- Analytical mindset with experience in campaign performance analysis and reporting.
- Proficiency in tools such as Facebook Ads Manager, Snapchat, Twitter, Ads Manager, Google Analytics, etc.
- Experience working in a fast-paced, client-driven environment.
Education:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- MBA will an added advantage
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
