Role Overview
The Field Sales Executive is responsible for generating qualified leads, developing new business opportunities, and driving sales through direct field activities. This role involves meeting prospective customers, conducting site visits, building relationships with channel partners, and promoting the company's construction and interior solutions.
The Field Sales Executive plays a vital role in expanding the company's market presence by identifying opportunities in apartments, villas, commercial spaces, builders, architects, and corporate clients while consistently achieving sales and revenue targets.
Key Responsibilities
Lead Generation
Generate qualified leads through field visits, door-to-door campaigns, apartment activations, exhibitions, roadshows, and local marketing activities.
Identify new residential, commercial, and renovation opportunities within assigned territories.
Build a consistent pipeline of prospective customers.
Capture and update lead information accurately in the CRM system.
Business Development
Establish relationships with apartment associations, builders, architects, real estate agents, and channel partners.
Identify opportunities through referrals and local networking.
Conduct market surveys to identify new business prospects.
Represent the company at promotional events and exhibitions.
Customer Engagement
Meet prospective customers at their homes, offices, or project sites.
Understand customer requirements, budgets, and project timelines.
Explain the company's interior design, modular furniture, renovation, and construction services.
Schedule showroom visits and design consultations with the Sales or Design team.
Site Visits & Assessments
Conduct preliminary site visits for customer requirement analysis.
Collect basic site measurements, photographs, and project details.
Coordinate with the Design and Project teams for detailed assessments.
Ensure all site information is documented accurately before project handover.
Sales Conversion Support
Coordinate with Pre-Sales, Sales Executives, and Designers to convert qualified leads into projects.
Follow up with customers after meetings, quotations, and design presentations.
Assist in addressing customer queries and objections.
Support the sales team in achieving conversion targets.
Territory Management
Plan and execute daily field visit schedules.
Maximise coverage of assigned territories to increase lead generation.
Maintain detailed records of daily visits, meetings, and outcomes.
Monitor local competitors and market trends.
CRM & Reporting
Update all customer interactions, follow-ups, and lead statuses in the CRM system.
Submit Daily Activity Reports (DARs), weekly progress reports, and monthly sales summaries.
Maintain accurate documentation of leads, appointments, and customer feedback.
Track lead conversion and pipeline performance.
Cross-Functional Coordination
Coordinate with the Marketing team for campaign-generated leads.
Work closely with the Design team to schedule consultations.
Support the Accounts team in collecting booking advances and required documentation.
Ensure smooth communication between customers and internal departments.
Required Skills & Competencies
Excellent communication and interpersonal skills.
Strong negotiation and relationship-building abilities.
Self-motivated with a proactive approach to sales.
Ability to work independently in the field.
Good understanding of sales techniques and customer handling.
Basic knowledge of interior design and construction services is an advantage.
Strong planning and time management skills.
Software Proficiency
CRM Software
Microsoft Excel
Microsoft Office / Google Workspace
Mobile applications for lead tracking and reporting
Experience & Qualifications
Bachelor's Degree or Diploma in any discipline.
2-3 years of experience in field sales, direct sales, or business development.
Experience in interior design, construction, real estate, home improvement, or building materials is preferred.
Fresh graduates with strong communication and sales aptitude may also be considered.
What We Expect
Generate a steady pipeline of high-quality leads through consistent field activities.
Represent the company professionally and build trust with prospective customers.
Achieve individual lead generation and sales targets through disciplined planning and follow-up.
Maintain accurate records and timely reporting of all field activities.
Collaborate effectively with Sales, Design, Marketing, and Project teams to deliver a seamless customer experience.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Provident Fund
- Work from home
Work Location: In person
