Sales Representative – Rice Mill Machinery & Industrial Equipment
Company: Singla Engineering
Industry: Rice Mill Machinery Manufacturing
Job Location: Karnal, Haryana
Job Type: Full-Time
Job Description
Singla Engineering is looking for an energetic and result-oriented Sales Representative / Sales Executive to join our sales team.
We are manufacturers of Rice Mill Machinery, Paddy Dryers, Parboiling Plants, Material Handling Equipment and other industrial machinery & fabrication solutions.
The selected candidate will be responsible for generating new business, developing relationships with rice mill owners and industry customers, following up on enquiries, visiting customers and converting leads into confirmed orders.
Key Responsibilities
- Generate new leads and identify potential customers for rice mill machinery and industrial equipment.
- Contact and follow up with enquiries received through phone, WhatsApp, website, exhibitions, references and other marketing channels.
- Visit rice mills, industrial units and prospective customers to understand their requirements.
- Present and explain our machinery, technical features, capacities and advantages to customers.
- Prepare and share quotations, proposals and commercial offers in coordination with the technical team.
- Regularly follow up with prospective customers and work towards converting enquiries into confirmed orders.
- Negotiate prices and commercial terms within company guidelines.
- Maintain strong relationships with existing customers and generate repeat business and references.
- Develop new customers and dealer/channel relationships in assigned territories.
- Coordinate with the design, production and management teams regarding customer requirements and order execution.
- Follow up with customers regarding orders, payments, dispatches and other commercial matters.
- Maintain proper records of enquiries, customer visits, quotations, follow-ups and sales status.
- Submit regular daily/weekly sales reports and upcoming sales forecasts to management.
- Participate in industry exhibitions, trade fairs and customer meetings as required.
- Travel regularly to different cities/states for customer visits and business development.
Required Skills
- Strong communication, presentation and negotiation skills.
- Ability to confidently communicate with business owners, rice millers, dealers and industrial customers.
- Good follow-up and customer relationship management skills.
- Self-motivated and target-oriented approach.
- Basic understanding of machinery, engineering or industrial products will be an advantage.
- Comfortable with field sales and frequent travelling.
- Working knowledge of MS Office, WhatsApp, email and basic CRM/sales reporting.
- Ability to communicate effectively in Hindi and English. Knowledge of additional regional languages will be an advantage.
Preferred Experience
Candidates with previous sales experience in any of the following industries will be given preference:
Rice Mill Machinery | Grain Processing Machinery | Food Processing Machinery | Agricultural Machinery | Industrial Machinery | Material Handling Equipment | Boilers | Fabrication Equipment | Capital Equipment
Experience in B2B industrial or machinery sales will be strongly preferred.
Qualification
Graduate / Diploma / B.Tech / MBA or equivalent qualification
Candidates with strong industrial sales experience may be considered irrespective of their educational background.
Experience
2–8 Years Preferred
Fresh candidates with excellent communication skills, willingness to travel and a strong interest in industrial sales may also be considered.
Candidate Profile
We are looking for someone who is:
- Sales-driven and target-oriented
- Confident in meeting new customers
- Persistent with follow-ups
- Comfortable travelling extensively
- Capable of understanding technical products
- Able to develop long-term customer relationships
- Focused on generating enquiries and closing orders
What We Offer
- Opportunity to work with an established machinery manufacturing company.
- Exposure to large industrial and rice mill projects.
- Performance-based growth opportunities.
- Sales incentives based on performance and company policy.
- Opportunity to develop customers across multiple territories.
Interested candidates should apply with their updated CV mentioning their current salary, expected salary, sales experience and industries/products handled.
Pay: ₹9,106.23 - ₹60,000.00 per month
Work Location: Hybrid remote in Karnal, Haryana