Department: Marketing
Employment Type: Full-Time
Location: Baner, Pune
CTC-4 to 6LPA
We are looking for a proactive and creative Social Media Executive to manage our brand's presence across Instagram, Facebook, LinkedIn, and YouTube. You will be responsible for content scheduling, community management, running email/WhatsApp campaigns, and tracking performance across channels — while leveraging automation tools to streamline workflows and improve engagement.
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Plan, create, and schedule content across Instagram, Facebook, LinkedIn, and YouTube using tools like Buffer
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Manage day-to-day community engagement — respond to comments and DMs in a timely, brand-appropriate tone
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Research trending hashtags, formats, and content trends to keep the brand's social presence current and competitive
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Design and manage WhatsApp and email marketing campaigns (via Mailchimp/Brevo, ManyChat, etc.)
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Set up and maintain automation workflows using tools like ManyChat, Pabbly, or Zapier to streamline lead capture, follow-ups, and campaign triggers
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Track and report on social media and campaign performance using Meta Business Suite and Google Analytics (GA4)
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Build and maintain reporting dashboards/trackers in Google Sheets
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Write clear, engaging, on-brand copy for posts, captions, ads, and email/WhatsApp campaigns
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Design quick creatives and templates using Canva
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Use ChatGPT and other AI tools to speed up content ideation, copywriting, and research
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Collaborate with design/content teams to ensure consistent brand voice and visual identity
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Stay updated on platform algorithm changes, new features, and industry best practices
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Hands-on experience managing social media accounts (Instagram, Facebook, LinkedIn, YouTube)
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Proficiency with Buffer or similar scheduling tools
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Experience with WhatsApp marketing and email marketing campaigns
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Strong grasp of social media analytics and reporting
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Ability to conduct hashtag and trend research
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Experience in community management (comments, DMs, customer queries)
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Excellent written communication and copywriting skills
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Familiarity with automation platforms such as ManyChat, Pabbly, or Zapier
