Role Overview
We are looking for a driven Performance & Digital Marketing Specialist to own and scale our digital presence across paid and organic channels. You will plan, execute, and optimize campaigns that drive brand awareness, customer acquisition, and revenue growth for our online perfume business.
Key Responsibilities
- Plan, launch, and manage Meta Ads (Facebook & Instagram) campaigns to drive traffic, conversions, and ROAS targets
- Create, schedule, and publish engaging social media content across Instagram, Facebook, and other relevant platforms
- Monitor ad performance daily, optimize budgets, creatives, audiences, and bidding strategies based on data insights
- Develop and execute SEO strategies including on-page optimization, keyword research, and content planning to improve organic search rankings
- Track, analyse, and report on key marketing metrics using Google Analytics, Meta Business Suite, and other analytics tools
- Collaborate with the creative and content teams to develop compelling ad creatives, copy, and landing pages
- Stay updated on digital marketing trends, algorithm changes, and competitor strategies in the D2C and beauty/fragrance space
- Support email marketing and WhatsApp marketing campaigns for customer retention
Pay: ₹11,150.60 - ₹48,901.82 per month
Work Location: In person
