Job Title: Social Media Manager (Video Content Focus)
Location: [Your City]
Industry: uPVC Profile Manufacturing / Building Materials
Job Summary:
We are looking for a creative and execution-driven Social Media Manager who can capture, create, and manage engaging content from our manufacturing plant and project sites. The ideal candidate should be comfortable working on-ground, recording real-time activities, and turning them into high-quality content for digital platforms.
Key Responsibilities:
1. Content Creation & Strategy
- Plan and execute social media content aligned with brand positioning
- Develop content ideas showcasing manufacturing processes, product quality, installations, and site work
- Create reels, short videos, and informative posts highlighting uPVC profiles and applications
2. Video Recording & On-site Coverage
- Visit manufacturing plant regularly to capture production activities
- Record real-time videos of extrusion, finishing, packaging, and quality checks
- Capture project site installations, before/after transformations, and client testimonials
- Identify visually appealing processes and moments for content
3. Video Editing & Post-Production
- Edit videos for platforms like Instagram, YouTube, and LinkedIn
- Add captions, transitions, voiceovers, and background music
- Optimize videos for engagement (hooks, short formats, trending styles)
- Maintain consistent brand tone and visual identity
4. Social Media Management
- Manage daily posting across platforms (Instagram, Facebook, LinkedIn, YouTube)
- Write engaging captions and use relevant hashtags
- Monitor comments, messages, and audience engagement
- Track performance metrics and optimize content strategy
5. Coordination & Execution
- Coordinate with production and sales teams to plan shoots
- Ensure minimal disruption while capturing factory operations
- Stay updated with industry trends and competitor content
Required Skills & Qualifications:
- Proven experience in social media management and video content creation
- Hands-on experience with video editing tools (e.g., Premiere Pro, CapCut, VN, etc.)
- Good understanding of lighting, angles, and mobile videography
- Ability to work independently in factory and site environments
- Basic knowledge of construction/building materials is a plus
- Strong storytelling and visual sense
Preferred Traits:
- Comfortable being on the shop floor and outdoor sites
- Proactive in identifying content opportunities
- Creative thinker with practical execution ability
- Consistent and disciplined in content output
KPIs (Performance Indicators):
- Content consistency (posts/reels per week)
- Engagement rate (likes, shares, comments)
- Video views and reach
- Lead generation through social platforms
- Growth in followers and brand visibility
Why Join Us:
- Opportunity to build a strong industrial brand presence
- Creative freedom to experiment with content
- Direct impact on company growth and marketing
Job Types: Full-time, Permanent
Pay: ₹11,605.94 - ₹16,550.79 per month
Work Location: In person
