Experience: 2 to 4 years
Background preferred: B2B SaaS, B2B services, or B2B agency setup
Location: Gurugram
Employment type: Full-time
We are looking for a Content Marketer who can think strategically and execute consistently.
This role is ideal for someone who has worked in a B2B SaaS or B2B agency environment and understands how content supports awareness, demand generation, lead nurturing, sales enablement, and pipeline creation.
You should have deep expertise in at least one core content channel such as blogs, newsletters, email marketing, website content, or social media, while also being comfortable working across multiple content formats.
You will work closely with the marketing, SEO, design, sales, and leadership teams to plan, create, publish, distribute, and measure content-led campaigns.
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Build content plans for campaigns, product/service launches, industry themes, and GTM priorities.
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Translate business goals into content themes, campaign ideas, and distribution plans.
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Work with marketing leadership to identify priority audiences, pain points, messaging angles, and content offers.
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Create content calendars across blogs, emails, newsletters, social media, website pages, and campaign assets.
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Bring a strong POV to content instead of only executing briefs.
Own at least one major content channel deeply, such as:
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Blogs and long-form content
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Email marketing and newsletters
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Website content and landing pages
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LinkedIn and social media content
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Community-led or distribution-led content
Responsibilities will include:
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Planning the channel calendar.
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Creating and editing content for the channel.
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Optimizing content for performance.
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Tracking channel metrics.
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Improving output quality and consistency over time.
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Write and edit blogs, landing pages, newsletters, emails, social posts, case studies, campaign pages, and sales enablement assets.
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Convert complex B2B topics into clear, useful, and credible content.
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Repurpose long-form content into short-form posts, email snippets, carousels, sales notes, and campaign assets.
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Collaborate with designers to convert content ideas into creatives, carousels, ads, and visual assets.
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Ensure content is clear, structured, on-brand, and aligned with the intended audience.
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Support content-led campaigns from planning to launch.
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Build campaign messaging, content assets, landing page copy, email flows, and social distribution plans.
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Coordinate with SEO, design, marketing operations, and sales teams to ensure campaigns go live smoothly.
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Create supporting assets for sales teams, including email copy, LinkedIn posts, pitch notes, one-pagers, and follow-up content.
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Help turn content campaigns into pipeline-supporting motions, not just publishing activity.
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Work with the SEO team to plan, optimize, and publish content.
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Write SEO-friendly blogs, pillar pages, landing pages, and website copy.
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Understand basics of keyword intent, internal linking, metadata, content structure, and search-led content planning.
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Improve existing content for clarity, search performance, conversion, and relevance.
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Ensure website and blog content has clear CTAs and business alignment.
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Build distribution plans for every major content asset.
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Repurpose blogs, webinars, reports, case studies, and campaign assets into multiple content formats.
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Support distribution across LinkedIn, newsletters, communities, email, partner channels, and sales outreach.
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Help internal teams and leaders share content through their own LinkedIn profiles.
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Ensure content does not stop at publishing and actually reaches the right audience.
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Track performance across owned content channels.
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Report on metrics such as traffic, engagement, email performance, social reach, content conversions, and influenced pipeline where applicable.
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Identify which topics, formats, and channels are working.
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Use performance insights to improve future content planning and execution.
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Bring recommendations, not just reports.
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3 to 4 years of experience in content marketing.
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Experience in a B2B SaaS company, B2B services company, or B2B agency.
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Deep expertise in at least one content channel such as blogs, newsletters, email marketing, website content, or social media.
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Strong writing, editing, and communication skills.
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Ability to understand B2B buyers, pain points, journeys, and decision-making.
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Ability to create content that is useful, sharp, and business-relevant.
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Experience working with SEO, design, sales, and marketing teams.
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Comfortable managing content calendars, campaign timelines, and multiple stakeholders.
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Strong attention to detail and ability to deliver consistently.
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Comfortable with both strategy and hands-on execution.
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Experience in SaaS, martech, RevOps, CRM, HubSpot, sales tech, fintech, or professional services.
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Experience writing for senior audiences such as founders, CMOs, CROs, RevOps leaders, sales leaders, or marketing teams.
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Experience with HubSpot, WordPress, Webflow, Google Analytics, Search Console, Semrush, Ahrefs, Mailchimp, or similar tools.
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Experience creating content for demand generation campaigns.
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Understanding of content distribution beyond organic publishing.
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Ability to interview internal SMEs and turn their insights into strong content.
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Content output is consistent, high-quality, and aligned with business priorities.
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One core content channel shows clear improvement in quality, cadence, and performance.
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Campaigns are supported with strong messaging and useful assets.
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Blogs, emails, website pages, and social content are published on time.
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Content is not just created, but also distributed and repurposed well.
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Sales and marketing teams actively use the content being created.
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The role contributes to awareness, engagement, lead nurturing, and pipeline influence.
