An FMCG (Fast-Moving Consumer Goods) sales job involves driving product distribution, volume, and brand visibility across retail and wholesale networks. Professionals in these roles manage distributor relationships, execute in-store merchandising, and hit strict regional revenue targets.Here is a comprehensive breakdown of an FMCG sales role, structured across core responsibilities, key performance indicators (KPIs), and requirements
ResponsibilitiesDistributor & Retailer Management: Build and maintain relationships with wholesale distributors and local mom-and-pop stores (General Trade) as well as supermarkets (Modern Trade).Sales Target Achievement: Develop and execute sales plans to hit daily, weekly, and monthly volume and revenue targets within your assigned territory.
Merchandising & Visibility: Ensure products are well-stocked, correctly priced, and attractively displayed to maximize impulse buying.Market Expansion: Identify and onboard new retail outlets and distribution partners to expand market reach and penetration.
Inventory Management: Monitor distributor stock levels, prevent stock-outs, and manage product expiry to minimize returns.Competitor Intelligence: Gather data on competitor pricing, promotional activities, and new product launches to adjust local sales strategies.Key Performance Indicators (KPIs)Sales Volume/Value: Percentage of monthly/quarterly sales targets achieved.
Distribution Reach: Number of new outlets added (Numeric Distribution) and product availability in existing outlets (Weighted Distribution).
Collection: Outstanding balance and timely payments from distributors and clients.
Secondary Sales: Sales from the distributor to the retailer (the true measure of consumer demand).
Visibility: Compliance with in-store shelving and promotional display guidelines.
Pay: ₹24,000.00 - ₹30,000.00 per month
Benefits:
- Life insurance
- Provident Fund
Education:
Experience:
- Sales Executive: 2 years (Preferred)
- FMCG Products sales: 3 years (Preferred)
Work Location: In person
