Job Title: Social Media Executive
Location: Bhilai, Chhattisgarh
Industry: General Insurance
Salary: ₹3,00,000 CTC per annum ( (Including Performance Incentives))
Job Description
We are looking for a creative and enthusiastic Social Media Executive to manage our company's digital presence across various social media platforms. The ideal candidate should be passionate about content creation, digital marketing, and AI-powered tools.
Key Responsibilities:
- Manage and maintain the company's social media accounts (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Create engaging posts, reels, stories, and promotional content related to General Insurance.
- Design creatives, banners, and marketing materials using Canva or similar design tools.
- Plan and execute monthly social media content calendars.
- Write creative captions, hashtags, and marketing copy.
- Edit short videos and reels for social media campaigns.
- Respond to messages, comments, and customer inquiries on social media platforms.
- Increase brand awareness, followers, and audience engagement organically.
- Coordinate with the sales team to promote insurance products and campaigns.
- Monitor social media performance and prepare monthly reports.
- Stay updated with the latest social media trends, digital marketing strategies, and AI technologies.
Required Skills:
- Graduate in any discipline.
- 0–2 years of experience in Social Media Management or Digital Marketing.
- Proficiency in Canva and basic video editing tools (CapCut, InShot, VN, etc.).
- Good knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Strong written and verbal communication skills.
- Creative thinking with attention to detail.
AI Tools Knowledge (Preferred):
Candidates should have working knowledge of AI tools for content creation and marketing, such as:
- ChatGPT
- Google Gemini
- Canva AI (Magic Design / Magic Write)
- Microsoft Copilot
- AI image generation tools (e.g., Adobe Firefly, Ideogram, Midjourney, or similar)
- AI video editing tools (e.g., CapCut AI, Pika, Runway, or similar)
Preferred Qualifications:
- Basic understanding of digital marketing and SEO.
- Knowledge of Meta Business Suite.
- Ability to create engaging content using AI-powered tools.
- Basic photography and videography skills will be an added advantage.
Pay: Up to ₹300,000.00 per year
Work Location: In person
