The Sr. MarCom Executive supports the planning and execution of the company's internal and external communication initiatives, helping strengthen brand visibility and reputation across online and offline channels. The role involves close collaboration with Brand Strategy, Design, and Digital Marketing teams to execute integrated campaigns, manage media and PR activities, and drive consistent brand messaging; while contributing to the company's year-on-year brand growth.
What You'll Be Doing
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Developing an integrated mass-communication strategy and campaign plans for the company's various verticals in coordination with Brand Strategy across all channels
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Monitoring stories, information, content relating to the company brand and maximizing opportunities for creating a positive image
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Developing and leading the company's internal communication strategy
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Implementing communications plans to increase brand awareness and persuade prospects and mass by and large
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Developing relationships with key contacts for marketing and publishing and grow media coverage both online and offline
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Governing blogs, presentations, pitch decks, branding kit, videos, infographics, press releases and media coverage as per brand guidelines
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Managing media coverage for Awards/CSR, corporate gifts and PR
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Own brand communication and observe/audit all corporate communication happening via company ensuring guidance to internal customers and stakeholders
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Managing personal branding of CEO
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Overseeing the annual communications budget and ensuring its maximized outcomes
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Execute all plans with design and digital marketing team
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Assist the business development team in exhibitions and create enough buzz, assist booth and marketing material designing
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Leverage AI-powered tools for content strategy, creation, media monitoring, and sentiment/performance analysis
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If needed, develop and execute a crisis communication protocol to protect brand reputation
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Drive social media strategy and manage influencer/creator partnerships to extend brand reach
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Track and report communication effectiveness using data-driven metrics (engagement, sentiment, reach, ROI)
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Manage and submit Marcom Projects to management
What We'd Love To See
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Creative Thinking
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Excellent Mass Communication
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High on Visualization and good in Design skills
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Blogging / Creative writing
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Proficient in multiple languages and communication skills
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Multitasking abilities
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Familiarity with AI tools for content generation and media monitoring
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Understanding of social media and influencer marketing dynamics
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Comfort working with data/analytics to measure communication impact
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Prior experience managing personality branding for CXOs
- Experience owning and reporting on a communications/marcom budget
It'd Be Great If You Had
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Hands-on exposure to PR, media relations, and press release management
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Experience coordinating exhibitions, booth design, and marketing material creation for events
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Working knowledge of design tools to support infographics, decks, or branding kits
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Experience collaborating cross-functionally with design and digital marketing teams
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Prior experience managing external partners/agencies for marcom activities
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Experience with AI-driven marketing/analytics platforms (e.g., sentiment analysis, content generation, or social listening tools)
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Prior experience handling a crisis communication situation
