Job Title: Brand Marketing Executive
Role Overview:
The Brand Marketing Executive will be responsible for strengthening the brand's presence across digital and offline platforms. The role involves managing social media activities, coordinating with influencers and creative professionals, developing marketing content, and executing digital marketing initiatives to enhance brand visibility and customer engagement.
Key Responsibilities:
- Social Media Management
- Manage and maintain the company's social media platforms.
- Create and schedule engaging content.
- Monitor audience engagement and respond to customer interactions.
- Track and analyze social media performance metrics.
- Influencer Coordination
- Identify and collaborate with relevant influencers.
- Manage influencer partnerships and campaigns.
- Coordinate content creation and campaign deliverables.
- Monitor campaign performance and ROI.
- Brand Understanding and Development
- Develop a strong understanding of the brand's vision, values, and target audience.
- Ensure brand consistency across all communication channels.
- Assist in developing brand-building strategies and campaigns.
- Coordination with Freelancers and Consultants
- Liaise with graphic designers, content creators, photographers, videographers, and marketing consultants.
- Manage project timelines and deliverables.
- Ensure quality and consistency in all outsourced work.
- Script Writing and Content Development
- Write scripts for promotional videos, advertisements, social media reels, and brand campaigns.
- Develop creative content aligned with the brand's marketing objectives.
- Assist in creating marketing copy for various digital platforms.
- Digital Marketing
- Support and execute digital marketing campaigns across various channels.
- Coordinate paid advertising activities on social media and search platforms.
- Monitor campaign performance and suggest optimization strategies.
- Stay updated with digital marketing trends and best practices.
Required Skills:
- Strong communication and interpersonal skills.
- Excellent content writing and scriptwriting abilities.
- Knowledge of social media platforms and digital marketing tools.
- Creative thinking and attention to detail.
- Ability to manage multiple projects and deadlines.
- Basic understanding of influencer marketing and brand management.
Qualification:
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Prior experience in brand marketing, social media management, or digital marketing is preferred.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
