Performance Marketing Executive
Location: Ahmedabad (Work from Office)
Experience: 1–3 Years
Employment Type: Full-time
About Pravux Technologies Pvt. Ltd.
Pravux Technologies Pvt. Ltd. is a growing IT services company delivering innovative digital solutions to clients worldwide. We are looking for a data-driven and results-oriented Performance Marketing Executive to plan, execute, and optimize paid marketing campaigns across multiple digital platforms.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital platforms.
- Manage PPC campaigns to maximize ROI and achieve business objectives.
- Perform keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance and optimize bids, budgets, creatives, and targeting.
- Track and analyze campaign metrics such as CTR, CPC, CPA, ROAS, conversions, and lead quality.
- Generate high-quality leads through paid marketing campaigns.
- Conduct A/B testing for ad creatives, landing pages, and campaign strategies.
- Coordinate with the design and content teams to create high-performing ad creatives.
- Prepare weekly and monthly performance reports with actionable insights.
- Utilize Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking tools.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of PPC, SEM, display advertising, and remarketing.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Experience in keyword research and campaign optimization.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns simultaneously.
- Basic knowledge of landing page optimization and CRO is an added advantage.
Qualifications
- Bachelor's degree in Marketing, Business, Computer Applications, or a related field.
- 1–3 years of experience in Performance Marketing or Digital Marketing.
- Google Ads and Meta Blueprint certifications are preferred.
Preferred Skills
- Experience with LinkedIn Ads.
- Knowledge of SEO fundamentals.
- Experience with marketing automation and CRM tools.
- Familiarity with Looker Studio, Microsoft Excel, and reporting dashboards.
What We Offer
- Competitive Salary
- Performance-Based Incentives
- Learning & Certification Support
- Career Growth Opportunities
- Friendly and Collaborative Work Environment
- Opportunity to Work on Diverse Domestic & International Projects
If you're passionate about data-driven marketing, optimizing ad campaigns, and delivering measurable business growth, we'd love to hear from you. Apply now with your updated resume.
Pay: ₹12,000.00 - ₹40,000.00 per month
Work Location: In person
