Key Responsibilities
● Design compelling creatives across WhatsApp and other CRM channels.
● Create high-performing static and motion creatives for Meta, YouTube and other digital acquisition campaigns.
● Design lead generation assets, social media creatives and other digital marketing collateral.
● Translate briefs, customer insights and copy into clear, engaging visual communication for different audience segments.
● Develop multiple creative variations for testing and continuously optimise designs based on campaign performance.
● Work closely with Copy, Performance Marketing and CRM teams to ensure visual and messaging consistency across campaigns.
● Maintain and evolve company's visual identity and design language across digital touchpoints.
● Adapt creative concepts across formats, platforms and audience segments while maintaining consistency and quality.
● Ensure designs are clear, conversion-focused, mobile-first and aligned with UX and brand guidelines.
● Stay updated on digital design trends, formats and creative best practices, and bring new ideas to the team.
Requirements
● 2–5 years of experience in digital design, ideally in performance marketing, CRM, D2C or consumer brands.
● Strong portfolio demonstrating digital campaigns, performance creatives and brand communication.
● Strong understanding of composition, typography, hierarchy, colour and visual storytelling.
● Experience designing for Meta, WhatsApp and other digital channels.
● Ability to design both static and motion creatives; experience with video editing or motion graphics is a plus.
● Understanding of performance marketing and metrics such as CTR, CVR and CPL.
● Ability to interpret data and use creative testing and performance insights to improve designs.
● Strong understanding of mobile-first design and digital UX principles.
● Ability to take a brief, think independently and translate an objective into a strong visual solution.
● Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously.
● Proficiency in tools such as Figma, Photoshop, Illustrator and After Effects/Premiere Pro
Pay: ₹1,500,000.00 - ₹1,800,000.00 per year
Benefits:
Experience:
- Digital design: 3 years (Preferred)
Work Location: In person
