We are looking for a results-driven Google Ads & Digital Marketing Expert to plan, execute, optimize, and manage digital marketing campaigns with a strong focus on Google Ads. The ideal candidate should have hands-on experience in performance marketing, lead generation, campaign optimization, analytics, and ROI improvement.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and remarketing.
- Conduct keyword research, competitor analysis, audience targeting, and campaign planning.
- Create and optimize ad copies, landing pages, bidding strategies, and campaign structures.
- Monitor key metrics such as CPC, CTR, conversion rate, CPA, ROAS, and ROI.
- Set up and monitor conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
- Analyze campaign performance and implement data-driven optimization strategies.
- Manage daily/weekly/monthly budgets and ensure efficient utilization of advertising spend.
- Develop and execute lead-generation and customer-acquisition strategies.
- Conduct A/B testing of ads, landing pages, audiences, and bidding strategies.
- Prepare regular performance reports with actionable insights and recommendations.
- Stay updated with Google Ads features, algorithm changes, digital marketing trends, and industry best practices.
- Coordinate with content, design, sales, and web-development teams to improve campaign performance.
- Identify new opportunities to increase qualified leads, conversions, and revenue.
Required Skills
- Strong hands-on experience with Google Ads and performance marketing.
- Good understanding of GA4, Google Tag Manager, Google Search Console, and conversion tracking.
- Strong knowledge of keyword research, PPC strategy, bidding, audience targeting, and remarketing.
- Experience with lead-generation campaigns and conversion optimization.
- Analytical and data-driven approach to decision-making.
- Good understanding of landing-page optimization and basic SEO principles.
- Strong reporting and communication skills.
- Ability to manage multiple campaigns and budgets simultaneously.
Qualifications & Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- 2–5+ years of experience in Google Ads / PPC / Digital Marketing.
- Google Ads certification is preferred.
- Proven track record of improving campaign performance and generating quality leads or sales.
Key Performance Indicators (KPIs)
- Lead/sales generation
- Cost per lead (CPL) / Cost per acquisition (CPA)
- Conversion rate
- ROAS and ROI
- CTR and CPC
- Campaign and budget efficiency
- Overall revenue generated through paid campaigns
Employment Details
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
