JOB DESCRIPTIONDigital Marketing Intern – SEO & B2B Lead Generation
Company: Vardhman Steel Overseas
Location: Navi Mumbai, Maharashtra
Employment Type: Full-Time Internship
Department: Marketing & Business Development
Duration: 24 Months
Experience: Experienced 2 - 3 Years
About Vardhman Steel Overseas
Vardhman Steel Overseas is a manufacturer, stockholder and exporter of industrial steel products serving customers across domestic and international markets.
Our product range includes Seamless & Welded Pipes, Tubes, Buttweld Fittings, Forged & Socketweld Fittings, Instrumentation Fittings, Flanges, Fasteners, Valves, Sheets & Plates in Stainless Steel, Carbon Steel, Alloy Steel, Duplex & Super Duplex, High Nickel Alloys and other critical grades.
We are looking to build a strong digital presence and generate qualified B2B enquiries from customers, EPC companies, manufacturers, contractors and industrial buyers across India and international markets.
Position: Digital Marketing Intern – SEO & B2B Lead Generation
We are looking for a hands-on Digital Marketing Intern who is passionate about SEO, digital marketing, content creation and online business development.
The ideal candidate should not only know how to post on social media but should understand how Google works, how websites rank, how B2B customers search for industrial products and how digital traffic can be converted into actual business enquiries.
Key Responsibilities1. SEO & Website Growth
- Perform keyword research for our products, materials, grades and target industries.
- Identify high-value commercial keywords for domestic and international markets.
- Optimize website pages, product pages, categories, headings, meta titles and descriptions.
- Work on On-Page SEO, Off-Page SEO and Technical SEO.
- Identify website SEO issues and coordinate with the website/development team for corrections.
- Develop internal linking strategies and improve website structure.
- Monitor keyword rankings and organic traffic.
- Research competitors and identify opportunities to outrank them.
- Help improve website visibility on Google and other search engines.
2. SEO Tools & Analytics
The candidate should be comfortable learning and working with tools such as:
- Google Search Console
- Google Analytics / GA4
- Google Keyword Planner
- Google Trends
- Ahrefs / SEMrush / Ubersuggest
- Screaming Frog
- Microsoft Clarity
- Canva
- WordPress or other CMS platforms
- AI tools such as ChatGPT and other content/productivity tools
Knowledge of additional SEO and marketing tools will be an advantage.
3. B2B Content Marketing
- Create SEO-friendly content for industrial products and applications.
- Write product descriptions, technical articles, blogs and landing pages.
- Develop content around steel grades, standards, applications, industries and technical specifications.
- Research what international buyers are searching for and create content around those requirements.
- Prepare content that attracts customers from industries such as Oil & Gas, Petrochemical, Pharmaceutical, Dairy, Chemical, Power, Engineering, EPC and Manufacturing.
- Ensure content is technically accurate, professional and optimized for search engines.
4. Digital Lead Generation
- Research potential customers and target companies through digital platforms.
- Identify opportunities through Google, LinkedIn, industry directories and other B2B platforms.
- Assist in generating qualified enquiries from international markets.
- Research competitors and their digital strategies.
- Track the source and quality of digital leads.
- Work closely with the sales team to understand which leads convert into actual business.
5. Social Media & Brand Building
- Manage and grow company profiles on LinkedIn, Instagram, Facebook and other relevant platforms.
- Create professional posts showcasing products, projects, manufacturing capabilities, quality systems and company achievements.
- Develop monthly content calendars.
- Create simple graphics, carousels and promotional content using Canva or similar tools.
- Help establish Vardhman Steel Overseas as a credible international industrial supplier.
6. Reporting & Performance Tracking
- Prepare weekly/monthly digital marketing reports.
- Track:
- Website traffic
- Organic traffic
- Keyword rankings
- Search impressions
- Click-through rates
- Leads generated
- Website enquiries
- Social media growth
- Content performance
- Identify what is working and recommend improvements.
Candidate RequirementsMust Have
- Strong interest in SEO and Digital Marketing.
- Good understanding of keyword research and search intent.
- Basic understanding of On-Page and Off-Page SEO.
- Good written English and communication skills.
- Ability to research independently.
- Strong analytical and problem-solving mindset.
- Comfortable using Excel/Google Sheets.
- Willingness to learn new tools and technologies.
- Ability to work independently and take ownership of assigned tasks.
Preferred
Candidates with knowledge of the following will be preferred:
- WordPress
- Google Search Console
- GA4
- SEMrush / Ahrefs
- Screaming Frog
- Google Ads
- LinkedIn Marketing
- Canva
- Basic HTML/CSS
- Email marketing
- B2B lead generation
- AI-powered marketing and content tools
Engineering/industrial/technical industry exposure will be an added advantage, but is not mandatory.
What We Expect From You
We are looking for someone who is curious, aggressive about learning and obsessed with improving results.
You should be able to look at a website and ask:
“Why isn't this page ranking?”
Then research the problem, identify the opportunity, implement improvements and measure the result.
This is a hands-on internship, where you will get practical exposure to SEO, B2B marketing, international business development and industrial e-commerce.
You will not be limited to routine posting or administrative work.
Key Performance Indicators
Your performance will be measured based on:
- Growth in organic website traffic
- Improvement in keyword rankings
- Number of optimized website/product pages
- Quality of SEO content published
- Website enquiries generated
- Qualified B2B leads generated
- Growth in LinkedIn/company visibility
- Improvement in website engagement
- SEO audits and improvements completed
- Ability to independently execute marketing tasks
What You Will Learn
During the internship, you will gain practical exposure to:
SEO → Website Management → B2B Content Marketing → International Lead Generation → Google Analytics → Search Console → Competitor Research → LinkedIn Marketing → AI Marketing Tools → Industrial Digital Marketing
You will also get exposure to how digital marketing directly supports real B2B sales and export business.
Ideal Candidate
This role is ideal for someone who wants to build a career in:
SEO | Digital Marketing | Growth Marketing | B2B Marketing | International Marketing | Performance Marketing | Lead Generation
If you are someone who doesn't just want to learn digital marketing but wants to actually generate business through it, we would like to hear from you.
Application
Interested candidates can share their updated CV along with:
- Current location
- Educational qualification
- Relevant digital marketing/SEO experience
- Tools you are familiar with
- Internship/project experience, if any
- Notice period / availability
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person
