TOSS Academy is looking for an energetic and result-oriented Marketing Manager to lead the academy's marketing, business development, brand promotion, memberships, events, partnerships, and customer acquisition initiatives.
The candidate will be responsible for increasing academy memberships, badminton program enrolments, event bookings, corporate/school partnerships, brand visibility, and overall revenue, while strengthening TOSS Academy's position as a leading badminton and sports training destination in Kerala.
TOSS Academy offers professional badminton coaching along with facilities including international-standard badminton courts, gyms, physiotherapy, sports counselling, accommodation, and medical support.
Key Responsibilities
1. Marketing Strategy
- Develop and implement comprehensive marketing strategies for TOSS Academy.
- Prepare monthly and annual marketing plans aligned with business objectives.
- Identify new market opportunities for badminton training, sports programs, memberships, events, and related services.
- Monitor competitors and changing trends in the sports and fitness industry.
2. Membership & Revenue Growth
- Develop strategies to increase new student enrolments and membership conversions.
- Generate leads through online and offline marketing campaigns.
- Work closely with the admissions/student administration team to improve lead conversion.
- Develop promotional campaigns for beginner, advanced, and professional training programs.
- Explore new revenue opportunities such as camps, tournaments, corporate programs, sports events, and facility bookings.
3. Digital Marketing
- Manage and coordinate digital marketing campaigns across:
- Instagram
- Facebook
- YouTube
- Google
- WhatsApp
- Website
- Develop engaging content related to players, coaches, tournaments, achievements, training programs, facilities, and events.
- Coordinate with graphic designers, photographers, videographers, and digital agencies.
- Monitor digital campaign performance, leads, engagement, and ROI.
- Improve TOSS Academy's online visibility and brand presence.
4. Sports Events & Promotions
- Plan and promote badminton tournaments, coaching camps, workshops, competitions, and special events.
- Develop sponsorship and promotional opportunities for academy events.
- Coordinate with schools, colleges, clubs, corporates, associations, and sports organizations.
- Promote TOSS Academy as a venue for tournaments and sporting events.
TOSS Academy has previously hosted major badminton events and championships, making event marketing and partnerships an important area for this role.
5. Corporate & Institutional Partnerships
- Develop partnerships with:
- Schools
- Colleges
- Corporate organizations
- Sports clubs
- Fitness centres
- Badminton associations
- Sports brands
- Develop corporate sports and employee wellness programs.
- Establish school badminton training and academy partnership programs.
- Identify sponsorship opportunities with sports and lifestyle brands.
6. Brand Management
- Strengthen TOSS Academy's brand positioning in Kerala and beyond.
- Ensure consistent branding across digital, print, events, merchandise, and promotional materials.
- Develop campaigns highlighting TOSS Academy's coaches, players, achievements, facilities, and success stories.
- Coordinate PR activities and media coverage.
7. Customer Engagement
- Develop customer retention and referral campaigns.
- Collect and analyse customer feedback.
- Improve the overall customer experience and engagement.
- Build a strong community among players, parents, coaches, and academy members.
8. Reporting & Analytics
- Prepare weekly and monthly marketing reports.
- Track:
- Leads generated
- Enquiries
- Admissions
- Conversion rates
- Membership growth
- Campaign ROI
- Event revenue
- Social media performance
- Present marketing performance and recommendations to management.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.
- MBA/PGDM in Marketing will be an advantage.
- Minimum 5 years of relevant marketing/business development experience.
- Experience in sports, education, fitness, hospitality, or entertainment marketing will be preferred.
- Strong knowledge of digital marketing and social media platforms.
- Experience in lead generation and conversion.
- Strong communication, negotiation, presentation, and networking skills.
Preferred Skills
- Sports Marketing
- Digital Marketing
- Social Media Marketing
- Brand Management
- Business Development
- Lead Generation
- Event Marketing
- Sponsorship Acquisition
- Corporate Partnerships
- School/Institutional Partnerships
- Google Ads & Meta Ads
- CRM/Lead Management
- Marketing Analytics
- Content Strategy
- Team Management
Key Performance Indicators (KPIs)
- Increase in monthly memberships/admissions
- Lead generation and conversion rate
- Revenue generated through marketing initiatives
- Corporate/school partnerships established
- Event participation and revenue
- Sponsorship revenue
- Digital reach and engagement
- Customer retention and referrals
- Overall marketing ROI
Ideal Candidate
We are looking for a dynamic, commercially minded and creative marketing professional who can take ownership of TOSS Academy's marketing function and convert marketing activities into measurable business growth.
Sports industry experience will be a strong advantage.
https://tossacademy.com/
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
