Digital Marketing Executive
Location: Powai
Working Days: Mon to Sat
Time: 10 am to 7 pm
About Happy Minds International
Happy Minds International is a leading preschool and childcare brand committed to nurturing young learners through innovative early childhood education. As we continue to expand, we are looking for a creative, driven, and results-oriented Digital Marketing Executive to strengthen our digital presence and support lead generation initiatives.
Key Responsibilities
Social Media Management
- Manage and grow the brand's presence across Instagram, Facebook, LinkedIn, and other digital platforms.
- Create and schedule engaging posts, stories, reels, and campaigns.
- Coordinate with designers, content creators, and agencies for content development. Monitor engagement, respond to queries, and build online community engagement.
- Track performance metrics and prepare monthly social media reports.
Meta Ads Management
- Plan, create, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage lead generation, awareness, and conversion campaigns.
- Monitor campaign performance, budgets, and audience targeting.
- Conduct A/B testing to improve campaign effectiveness.
- Generate and analyze campaign reports to improve ROI.
Google Business Profile Management
- Manage and optimize Google Business Profiles for multiple centres.
- Update business information, products, services, events, and posts regularly.
- Monitor and respond to reviews and customer queries.
- Improve local search visibility and engagement.
- Track profile insights and performance metrics.
Digital Marketing Support
- Coordinate with centre teams to gather content and campaign requirements.
- Support admission and lead-generation initiatives through digital channels.
- Assist in website and landing page updates when required.
- Stay updated with the latest digital marketing trends and best practices.
Preferred Skills
- Experience managing Meta Ads campaigns.
- Strong understanding of social media platforms and content marketing.
- Experience with Google Business Profile management.
- Knowledge of Canva for creating basic creatives and social media content.
- Familiarity with AI tools such as ChatGPT, Gemini, Claude, Canva AI, etc.
- Basic understanding of Google Ads and Search Marketing.
- Knowledge of Google Analytics and reporting tools is an added advantage.
- Strong communication and content-writing skills.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- 1–3 years of experience in Digital Marketing, Social Media Management, or Performance Marketing.
- Prior experience in the Education, Preschool or Childcare Industry will be considered an added advantage.
What We Offer
- Opportunity to work with a growing preschool and childcare brand.
- Exposure to multi-location digital marketing campaigns.
- Learning and growth opportunities in performance marketing and brand building.
- Collaborative and dynamic work environment.
Pay: ₹23,000.00 - ₹33,000.00 per month
Application Question(s):
- Have you worked in Education Industry with the similar role?
Location:
- Powai, Mumbai, Maharashtra (Preferred)
Work Location: In person
