Job Title: Social Media Executive
Job Type: Full-Time
Location: Newtown, Kolkata (Work from Office)
Experience: 2–3 Years
About Webtechnomind
Webtechnomind IT Solutions Pvt. Ltd. is a leading technology company specializing in AI Solutions, Web Development, Mobile App Development, Digital Marketing, UI/UX Design, and Enterprise Software Development. We help startups, SMEs, and enterprises build innovative digital products and scalable marketing strategies.
We are looking for a creative, performance-driven, and analytical Social Media Executive who can manage social media platforms, create engaging content, and execute Meta advertising campaigns focused on lead generation and brand awareness.
Key Responsibilities
- Plan, create, and publish engaging content across LinkedIn, Facebook, Instagram, X (Twitter), and other social media platforms.
- Develop monthly content calendars aligned with marketing campaigns and business goals.
- Design compelling captions, reels, carousels, and social media creatives in collaboration with the design team.
- Monitor social media trends and recommend innovative content ideas.
- Build and maintain brand consistency across all digital channels.
- Increase followers, engagement, reach, and overall brand visibility.
- Monitor competitor activities and industry trends.
- Respond to comments, messages, and customer inquiries professionally.
- Generate monthly performance reports using analytics tools.
Meta Ads Responsibilities
The candidate must have hands-on experience running Meta (Facebook & Instagram) advertising campaigns for:
- Lead Generation Campaigns
- Brand Awareness Campaigns
- Website Traffic Campaigns
- Engagement Campaigns
- Remarketing Campaigns
- Conversion Campaigns
The candidate should be able to:
- Create and manage Meta Business Manager accounts.
- Set up Pixel and Conversion API (preferred).
- Build custom audiences and lookalike audiences.
- Perform audience research and targeting.
- Conduct A/B testing for creatives and ad copy.
- Optimize campaigns based on CPL, CTR, CPM, CPC, and ROAS.
- Scale winning campaigns while maintaining cost efficiency.
- Generate leads for IT services, web development, mobile apps, AI solutions, and digital marketing services.
Required Skills
- Strong understanding of social media platforms and trends.
- Excellent copywriting and communication skills.
- Experience using Meta Business Suite and Ads Manager.
- Knowledge of Canva, Adobe Photoshop, or similar design tools.
- Basic knowledge of video editing tools (CapCut, Premiere Pro, etc.).
- Experience with LinkedIn marketing.
- Understanding of hashtags, social media algorithms, and audience engagement strategies.
- Basic SEO knowledge is an advantage.
- Familiarity with Google Analytics and social media analytics tools.
- Ability to manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- Meta Blueprint Certification (if available).
- Google Digital Marketing Certification (if available).
What We're Looking For
- Creative mindset with attention to detail.
- Strong analytical and problem-solving skills.
- Ability to work independently and collaboratively.
- Passion for digital marketing and emerging technologies.
- Excellent time management and organizational skills.
- Willingness to learn and adapt in a fast-paced environment.
Why Join Webtechnomind?
- Work on exciting global projects.
- Opportunity to manage brands across multiple industries.
- Exposure to AI-powered marketing strategies.
- Career growth and learning opportunities.
- Collaborative and innovative work environment.
- Performance-based incentives and recognition.
How to Apply
Interested candidates can send their updated resume and portfolio to [email protected] with the subject line:
Application for Social Media Executive – Webtechnomind
Pay: ₹18,000.00 - ₹28,000.00 per month
Work Location: In person
