Key Responsibilities
1. Digital Marketing Strategy
- Plan and execute digital marketing campaigns across multiple platforms.
- Build brand awareness and generate qualified student leads.
- Create monthly marketing calendars aligned with admission campaigns.
- Track campaign performance and optimize ROI.
2. Social Media Management
- Manage Instagram, Facebook, YouTube, LinkedIn, WhatsApp, and Google Business Profile.
- Create engaging educational and promotional content.
- Schedule and publish posts, reels, shorts, and stories.
- Increase followers, engagement, and community interaction.
3. Paid Advertising
- Plan and manage Meta Ads (Facebook & Instagram).
- Manage Google Search, Display, and YouTube Ads.
- Optimize campaigns for lead generation and admissions.
- Monitor budgets and improve Cost per Lead (CPL).
4. Content Creation
- Design marketing creatives using Canva or Adobe Creative Suite.
- Develop brochures, banners, posters, presentations, and admission campaigns.
- Produce reels, promotional videos, and educational content.
- Write compelling ad copy, blogs, website content, and email campaigns.
5. AI Integration & Automation
- Utilize AI tools such as ChatGPT, Gemini, Claude, Canva AI, and other productivity platforms.
- Develop AI-powered content creation workflows.
- Automate repetitive marketing tasks using AI.
- Create AI-generated presentations, reports, and marketing assets.
- Improve team productivity through AI-based solutions.
6. Website & SEO
- Update website content regularly.
- Optimize website for SEO.
- Improve Google search rankings.
- Monitor website traffic and user behavior.
7. Lead Management
- Generate leads through digital campaigns.
- Integrate lead forms with CRM.
- Track lead quality and conversion.
- Coordinate with the admissions team for follow-ups.
8. Analytics & Reporting
- Monitor campaign performance using Google Analytics and Meta Business Suite.
- Prepare weekly and monthly performance reports.
- Analyze KPIs and recommend improvements.
- Track ROI across all marketing activities.
9. Brand Development
- Maintain consistent institute branding across all platforms.
- Ensure professional communication and visual identity.
- Develop innovative campaigns for admissions and events.
Pay: ₹18,000.00 - ₹30,000.00 per month
Work Location: In person
