KEY RESPONSIBILITIES
Maker and Origin Content
- Travel to workshops across Jodhpur, Badohi, Karur, Jaipur, Surat, Khurja and wherever the product comes from, and return with content worth watching
- Find the moments, the artisans, the details, and the textures that make the FableRoom origin story compelling and put them on camera
- Build a recurring library of maker-led content that shows the craft, the process, and the people behind the products in a way that feels discovered, not produced
Product Content
- Create product-led social content that makes people want to own what they are looking at, without relying on a studio or a production team
- Develop content formats that work specifically for FableRoom's product range across furniture, rugs, and new lifestyle categories as they launch
- Understand what product content converts on each platform and build that instinct into every shoot
Founder-Led Content
- Work directly with the founders to develop and produce founder-led content that builds their voice and FableRoom's brand presence simultaneously
- Sit with a founder for twenty minutes and turn that into a piece of content that feels native to the platform, not scripted for it
- Build recurring founder content formats that create consistency and momentum over time, not one-off posts
Formats, Hooks, and Story Pillars
- Define FableRoom's core social story pillars - the themes, narratives, and angles that the content calendar is built around
- Develop and test content formats and hooks across Instagram Reels, TikTok, and Pinterest, documenting what compounds and what does not
- Own the content calendar built entirely around maker, product, and founder themes, planned and briefed at least four weeks ahead
- Build a learning log of what formats, hooks, and story angles perform and feed that back into the next cycle of content
Production and Publishing
- Handle the full content loop independently: concept, shoot, edit, caption, and publish
- Edit for platform behaviour, knowing the difference between what works on a Reel, a Story, and a TikTok feed post
- Track reach, impressions, saves, and follower growth weekly and use those signals to inform what gets made next
- Maintain FableRoom's visual and tonal standards across everything that goes out
WHAT WE'RE LOOKING FOR
Non-negotiable
- 2 to 4 years in a content creation or social media role at a DTC brand, ecommerce business, or creative agency where you were making the content independently
- A portfolio of work you shot and edited yourself that demonstrates photography and short-form video skill
- Strong command of Instagram Reels and TikTok, platform-native instincts built from actually using both
- Visual taste and aesthetic sensibility, you know what looks right and you can tell the difference between content that feels made and content that feels found
- Comfortable shooting on location independently, in real environments, without a production crew
Strongly preferred
- Experience shooting in craft, manufacturing, or artisan environments and turning that into compelling content
- Experience creating founder or personal brand content alongside product content
- A track record of building recurring content formats, not just one-off posts
- Experience in home, lifestyle, design, or any visually driven category
- Some understanding of how organic content performance data should shape what gets made next
Pay: ₹1,200,000.00 - ₹2,000,000.00 per year
Work Location: In person
