We are looking for a data-driven Performance Marketing Specialist with a mastery of the Google Ads ecosystem. This role is unique as it requires a dual-threat marketer: someone who understands the long-form lead generation cycles of Service-Based Businesses and the high-volume, fast-paced world of E-commerce (D2C).
You will be responsible for the end-to-end management of paid search, display, and shopping campaigns, ensuring every rupee spent translates into measurable growth, whether that’s a qualified lead or a completed checkout.
Key Responsibilities
- Campaign Strategy & Execution: Plan, build, and manage Google Ads campaigns across Search, Performance Max (PMax), Display, YouTube, and Shopping.
- Service-Based Marketing (Lead Gen): Build high-converting funnels to capture quality leads. Optimize for Lead Quality (MQL/SQL) rather than just volume.
- E-commerce Marketing (ROAS): Manage Merchant Center feeds and optimize Shopping/PMax campaigns to maintain a healthy Return on Ad Spend (ROAS).
- Optimization & Scaling: Conduct daily monitoring of bids, budget caps, impression share, and quality scores. Identify scaling opportunities without compromising efficiency.
- A/B Testing: Implement rigorous testing for ad copies, landing pages, and bidding strategies (tCPA, tROAS).
- Technical Setup: Ensure flawless tracking using GTM (Google Tag Manager) and GA4. Set up conversion tracking for both lead forms and e-commerce events.
- Reporting: Translate complex data into actionable insights through weekly and monthly performance reports.
Required Skills & Qualifications
- Experience: 3–5 years of hands-on experience in Google Ads.
- The Hybrid Requirement: Proven track record of managing accounts for both e-commerce (product sales) and service sectors (lead generation).
- Technical Proficiency: Deep understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center.
- Analytical Mindset: Ability to analyze heatmaps, bounce rates, and user behavior to suggest landing page improvements.
- Location: Ability to work from our Noida office daily.
Job Type: Full-time
Pay: ₹15,537.04 - ₹30,811.97 per month
Work Location: In person
