Key Responsibilities1. Content Marketing & SEO
- Own and execute SSI's content calendar across blogs, LinkedIn, YouTube, webinars, and email campaigns.
- Write and publish long-form technical content based on discussions with internal subject matter experts.
- Perform keyword research, on-page SEO, content optimization, and internal linking.
- Build topic clusters around visual inspection, Annex 1, injectable manufacturing, contamination control, and related industry themes.
- Monitor and improve content performance using Google Search Console, Google Analytics, and SEO tools.
2. AI Search Optimization & Authority Building (AEO/GEO)
- Optimize content for AI-driven search platforms including ChatGPT, Perplexity, Gemini, and Bing.
- Implement structured content, schema markup, and best practices for AI discoverability.
- Create Q&A-based educational content targeting high-intent regulatory and technical searches.
- Build authority for SSI's technical experts through author profiles, citations, industry publications, and content distribution.
3. LinkedIn & Social Media
- Manage SSI's LinkedIn company page and publishing schedule.
- Create educational posts, carousels, conference updates, case studies, and product-focused content.
- Support founder-led thought leadership initiatives.
- Repurpose long-form content into engaging social media formats.
4. Video & Webinar Marketing
- Manage SSI's YouTube channel and video publishing workflow.
- Coordinate technical recordings, transcripts, captions, and video SEO.
- Plan and execute webinars end-to-end.
- Repurpose webinar and video content into blogs, social posts, email campaigns, and other SEO assets.
5. Email Marketing & Analytics
- Build and manage nurture workflows using Zoho Campaigns or similar marketing automation platforms.
- Manage newsletters and audience segmentation.
- Track and report key marketing metrics including:
- Organic traffic
- Keyword rankings
- LinkedIn growth
- Webinar registrations and leads
- Email open, click, and conversion rates
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
