Brand & Content Manager
Luxury Fashion | Umay Benaras | Kolkata
We're not looking for someone to simply manage social media.
We're looking for someone who wants to build a brand.
At Umay Benaras, every photograph, reel and story is an extension of our identity. We believe exceptional content isn't created by chasing trends—it comes from deeply understanding the product, the customer and the emotion behind every weave.
If you naturally notice details, think visually, enjoy fashion, and love transforming ideas into beautifully executed content, we'd love to meet you.
What You'll Own
As our Brand & Content Manager, you'll be responsible for shaping how Umay Benaras is seen and experienced across every digital touchpoint.
You'll own:
- Monthly content strategy and planning
- Research, trend analysis and content performance reviews
- Scriptwriting (hooks, storytelling, captions & CTAs)
- Fashion shoot planning, styling and creative direction
- Reviewing edits to ensure premium brand quality
- Instagram, Stories and content publishing strategy
- Brand consistency across all digital platforms
- Creative systems, trackers and workflow management
You're Likely a Great Fit If You...
- Have a background in Fashion, Textile, Apparel or Luxury Retail (education or professional experience).
- Have hands-on experience planning and executing fashion shoots—not just ideating them.
- Understand fabrics, styling, colour combinations and premium product presentation.
- Can naturally visualise the final output before execution begins.
- Understand Instagram beyond trends—hooks, storytelling, customer psychology and analytics.
- Are organised, detail-oriented and enjoy taking ownership.
- Constantly research, observe and look for ways to improve your craft.
- Believe that great execution is just as important as great ideas.
Bonus Points If You...
- Have worked with a luxury, premium or ethnicwear brand.
- Have independently directed fashion shoots.
- Understand photography, lighting, framing and production.
- Have contributed to growing a brand's digital presence.
- Can balance creativity with practicality and business thinking.
A Small Note From Us
At Umay Benaras, quality comes before quantity.
We don't create content simply to stay active. Every reel, photograph and story should strengthen our brand, showcase our products beautifully and create a meaningful connection with our audience.
We're looking for someone who shares that philosophy and wants to build something meaningful over the long term.
Pay: ₹20,000.00 - ₹28,000.00 per month
Application Question(s):
- Have you completed a degree/diploma in Fashion, Textile, Apparel or a related field?
- Have you personally planned and executed fashion or product shoots?
- Have you worked with a fashion, lifestyle, luxury or ethnic wear brand before?
- In 2–3 sentences, tell us why you think you're a strong fit for this role.
Work Location: In person
