Performance Marketing Executive – EdTech
Company: Edzeb Technologies
Department: Marketing
Employment Type: Full-time
Experience: 1–3 Years
Location: Mohali
About the Role
Edzeb Technologies is looking for a Performance Marketing Executive who can take ownership of paid digital campaigns and help drive quality leads, student inquiries, and enrollments.
The ideal candidate should be highly data-driven, comfortable working with advertising platforms, and focused on improving campaign performance and ROI.
Key Responsibilities
- Plan, launch, and manage performance marketing campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Drive quality leads for Edzeb's courses and programs.
- Manage campaign budgets and ensure efficient utilization of ad spend.
- Monitor key metrics such as CPL, CPA, CTR, conversion rate, ROAS, and lead quality.
- Continuously optimize campaigns based on performance data.
- Conduct audience research and develop relevant targeting strategies.
- A/B test ad creatives, copies, audiences, landing pages, and campaign structures.
- Coordinate with the creative, content, and sales/admissions teams to improve lead quality and conversions.
- Track the complete lead funnel from ad → lead → counselling → enrollment.
- Identify areas of improvement and implement strategies to reduce acquisition costs.
- Prepare regular performance reports and provide actionable insights.
- Stay updated with changes in advertising platforms, algorithms, and performance marketing trends.
Requirements
- 1–3 years of experience in Performance Marketing / Digital Marketing / Paid Advertising.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of lead-generation campaigns and conversion funnels.
- Experience with campaign analytics and performance reporting.
- Knowledge of Google Analytics, conversion tracking, Meta Pixel, and basic tracking tools.
- Strong analytical and problem-solving skills.
- Ability to work with budgets and make data-driven decisions.
- Good communication and coordination skills.
- EdTech or lead-generation experience will be an added advantage.
Key KPIs
- Quality & volume of leads
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Lead-to-enrollment conversion rate
- Return on Ad Spend (ROAS)
- Campaign ROI
- Monthly advertising budget utilization
Why Join Edzeb Technologies?
- Work in a growing EdTech environment.
- Opportunity to manage real advertising budgets and campaigns.
- Exposure to the complete student acquisition funnel.
- Performance-driven and growth-oriented work culture.
- Opportunity to experiment, learn, and grow in performance marketing.
If you are someone who loves numbers, campaigns, experimentation, and measurable results, we'd love to have you on our team.
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
Experience:
- Copywriting: 3 years (Preferred)
- Scripting: 2 years (Preferred)
Language:
Work Location: In person
