Google & Meta Ads ExecutiveJob Summary
We are looking for a performance-driven Google & Meta Ads Executive to plan, execute, and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in lead generation, conversion optimization, campaign analysis, and budget management to deliver measurable business results.
Experience
- 1–3 years of experience in Google Ads and Meta Ads
- Freshers with relevant certifications and internship experience may also apply
Qualification
- Bachelor's degree in Marketing, Business, IT, or a related field
- Google Ads Certification and Meta Blueprint Certification are preferred
Key ResponsibilitiesGoogle Ads Management
- Create, manage, and optimize Google Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns.
- Perform keyword research and competitor analysis.
- Optimize bidding strategies, ad copy, and audience targeting.
- Monitor Quality Score, CTR, CPC, CPA, and ROAS.
- Set up conversion tracking using Google Tag Manager and Google Analytics 4.
Meta Ads Management
- Create and manage Facebook and Instagram advertising campaigns.
- Build custom, lookalike, and retargeting audiences.
- Optimize campaigns for leads, sales, website traffic, and conversions.
- Conduct A/B testing for creatives, copy, and audience segments.
- Monitor campaign performance and improve ROI.
Campaign Optimization
- Analyze campaign performance daily and implement improvements.
- Optimize budgets and bidding strategies.
- Identify underperforming campaigns and take corrective actions.
- Test new campaign strategies and advertising formats.
Tracking & Analytics
- Configure Google Analytics 4 and Google Tag Manager.
- Set up Meta Pixel and Conversion API (CAPI).
- Monitor website conversions and user behavior.
- Generate weekly and monthly performance reports with actionable insights.
Landing Page Coordination
- Coordinate with the development and design teams to improve landing page performance.
- Suggest UX/UI improvements to increase conversion rates.
- Ensure tracking codes and forms work correctly.
Client & Team Coordination
- Understand client objectives and campaign goals.
- Coordinate with SEO, content, and graphic design teams for campaign assets.
- Participate in client meetings and present campaign performance reports.
Required Skills
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API (CAPI)
- Keyword Research
- Audience Targeting & Retargeting
- Conversion Rate Optimization (CRO)
- A/B Testing
- Microsoft Excel & Google Sheets
- AI tools such as ChatGPT, Gemini, and Claude for ad copy, audience research, and campaign optimization
Key Performance Indicators (KPIs)
- Leads Generated
- Cost Per Lead (CPL)
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Campaign ROI
- Quality Score
- Budget Utilization
- Client Satisfaction
- Timely Campaign Launches
- Reporting Accuracy
Soft Skills
- Strong Analytical Skills
- Attention to Detail
- Problem-Solving Ability
- Effective Communication
- Time Management
- Team Collaboration
- Client Handling Skills
Preferred Tools
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Looker Studio
- Canva
- ChatGPT, Gemini, Claude
- Microsoft Excel
- Google Sheets
Working Days
Job Type
Benefits
- Performance-based incentives
- Paid leave
- Certification support
- Career growth opportunities
- Hands-on training on advanced advertising strategies
- Collaborative and learning-focused work environment
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
