We are looking for a creative and passionate Social Media Manager to manage our online presence and grow our brand across social media platforms. The ideal candidate will create engaging content, showcase our premium fabric collections and customized tailoring services, and stay up to date with the latest fashion and style trends.
Required Skills
- Strong knowledge of Instagram, Facebook, YouTube, Pinterest, and emerging social media platforms.
- Excellent content creation, copywriting, and storytelling skills.
- Understanding of fashion, fabrics, tailoring, styling, and current fashion trends.
- Experience with Canva, Adobe Photoshop, Illustrator, Premiere Pro, or CapCut.
- Basic photography and videography skills.
- Knowledge of social media analytics and digital marketing.
- Creativity, communication skills, and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Fashion, Digital Media, or a related field.
- 1–3 years of experience in social media management, preferably in fashion, retail, or apparel.
- Passion for fashion, styling, textiles, and customer engagement.
Key Responsibilities
- Plan, create, and publish engaging content for Instagram, Facebook, YouTube, Pinterest, and other social media platforms.
- Showcase new fabric collections, customized tailoring services, and finished outfits through high-quality photos and videos.
- Create Reels, Stories, and short-form videos featuring styling tips, fashion inspiration, and behind-the-scenes content.
- Stay updated with the latest fashion trends, seasonal styles, colors, and customer preferences.
- Develop content calendars and execute social media campaigns to increase brand awareness and sales.
- Engage with followers by responding to comments, messages, and customer inquiries promptly.
- Collaborate with designers, tailors, photographers, and influencers to create attractive promotional content.
- Monitor social media performance using analytics and provide monthly reports with recommendations for improvement.
- Run and optimize paid advertising campaigns on Meta (Facebook & Instagram) when required.
- Promote special offers, festive collections, bridal wear, ethnic wear, corporate wear, and custom tailoring services.
- Research competitors and identify new opportunities to grow the brand online.
Pay: ₹30,000.00 per month
Benefits:
Ability to commute/relocate:
- Gota, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Work Location: In person
