Digital Marketing Management
Job Summary
We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize performance marketing campaigns across multiple digital platforms. The ideal candidate will have hands-on experience in Google Ads, Meta Ads, and SEO with a strong focus on lead generation, cost optimization, and campaign performance improvement.
Key Responsibilities
- Plan and execute cross-channel digital marketing strategies across platforms like Google Ads and Meta Ads.
- Manage and optimize Google Ads campaigns (Search, Display) to improve conversions and reduce cost per lead (CPL).
- Create, run, and optimize Meta Ads campaigns using audience segmentation and retargeting strategies.
- Handle end-to-end Google App Campaigns and Meta Ads, to drive installs and engagement.
- Execute SEO strategies including on-page, off-page, and technical SEO to improve website rankings.
- Perform keyword research, backlink building, and website audits.
- Manage and optimize Google Business Profiles to enhance local search visibility and customer engagement.
- Monitor and analyze campaign performance using tools like Google Analytics and Meta Business Suite.
- Prepare and present weekly performance reports with insights and recommendations.
- Conduct A/B testing and landing page optimization to improve campaign performance.
- Stay updated with the latest digital marketing trends and tools.
Required Skills
Digital Advertising & Performance Marketing
- Google Ads (Search, Display, App Campaigns)
- Meta Ads (Facebook & Instagram)
- Retargeting & Conversion Optimization
- CPC / CPL Optimization
SEO
- On-page, Off-page & Technical SEO
- Local SEO & Google Business Profile Management
Analytics & Tracking
- Google Analytics
- Meta Pixel & UTM Tracking
- Campaign Performance Analysis
- Competitor Analysis
Marketing Strategy
- Content Strategy & Planning
- Keyword Research
- A/B Testing
- Landing Page Optimization
- Lead Generation
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 2–5+ years of experience in Digital Marketing / Performance Marketing
- Proven track record of managing successful ad campaigns and improving ROI
Key Attributes
- Analytical mindset with data-driven decision-making
- Strong communication and reporting skills
- Ability to manage multiple campaigns simultaneously
- Detail-oriented and result-focused
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
