Key Responsibilities
- Plan and execute lead generation campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Generate B2B and B2C leads through digital marketing strategies.
- Create and optimize landing pages for maximum conversions.
- Manage Google Ads, Meta Ads, LinkedIn Ads, and remarketing campaigns.
- Conduct keyword research and implement SEO strategies to increase organic lead generation.
- Execute email marketing campaigns and marketing automation.
- Build and maintain lead databases using CRM tools.
- Track campaign performance using Google Analytics, Google Tag Manager, and reporting dashboards.
- Perform A/B testing to improve conversion rates.
- Collaborate with the sales team to improve lead quality and conversion.
- Research new lead generation channels and digital marketing trends.
- Prepare weekly and monthly performance reports.
Required Skills
- Google Ads (Search, Display, Performance Max)
- Meta Ads (Facebook & Instagram)
- LinkedIn Lead Generation
- SEO & SEM
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Email Marketing
- Landing Page Optimization
- CRM Tools (HubSpot, Zoho, Salesforce, etc.)
- Marketing Automation
- Lead Funnel Management
- Excel & Reporting
- Strong analytical and communication skills
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Google Analytics certifications are preferred.
- Experience with B2B lead generation is an advantage.
Key Performance Indicators (KPIs)
- Number of qualified leads generated
- Cost Per Lead (CPL)
- Lead-to-Customer Conversion Rate
- Return on Ad Spend (ROAS)
- Website Conversion Rate
- Organic Traffic Growth
- Email Campaign Performance (Open & CTR)
- Lead Quality Score
- Campaign ROI
This role is ideal for someone who is data-driven, analytical, and passionate about generating measurable business growth through digital marketing.
Pay: ₹12,000.00 - ₹15,000.00 per month
Work Location: In person
