JOB DESCRIPTION
Position Details
Job Title: Executive – Sales & Marketing
Department: Sales & Marketing
Industry: Education
Organization: IAM Institute
Reporting To: Manager / Head – Sales & Marketing
Employment Type: Full-Time
Job Purpose
The Executive – Sales & Marketing will be responsible for supporting the institute's student recruitment and business development initiatives by generating leads, engaging with prospective students and parents, conducting follow-ups, supporting admission activities, and contributing to marketing campaigns and promotional activities.
The role requires strong communication, interpersonal and persuasion skills, along with a customer-focused approach and the ability to work towards admission and revenue targets.
Key Responsibilities
- Generate and manage leads through various channels including digital campaigns, telecalling, references, walk-ins, events, school/college visits and other institutional initiatives.
- Contact prospective students and parents to understand their educational requirements and provide relevant information about courses, eligibility, admissions and career opportunities.
- Conduct regular follow-ups with prospective students through calls, WhatsApp, email and other communication channels.
- Counsel prospective students and assist them throughout the admission decision-making process.
- Convert qualified leads into applications and admissions while maintaining a positive candidate experience.
- Maintain accurate and updated lead information in CRM/lead management systems.
- Achieve assigned monthly and quarterly admission and conversion targets.
- Participate in education fairs, seminars, career counselling sessions, exhibitions, school visits and promotional events.
- Support the execution of local marketing and promotional campaigns.
- Coordinate with the digital marketing and creative teams for campaign requirements and promotional material.
- Conduct competitor and market research to identify trends, opportunities and potential student segments.
- Maintain regular reports on leads, follow-ups, conversions and admission status.
- Coordinate with the academic and admission teams to ensure smooth communication with students.
- Maintain professional relationships with students, parents, schools, educational consultants and other stakeholders.
- Perform other sales and marketing activities assigned by the reporting manager.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Management, Hospitality, Communications or a related field.
- MBA/PGDM in Marketing or Sales will be an added advantage.
Experience
- 2-3 years of experience in sales, marketing, business development, education counselling, tele calling or a related field.
- Freshers with strong communication and sales aptitude may also be considered.
Required Skills & Competencies
- Excellent verbal and written communication skills.
- Strong interpersonal and relationship-building skills.
- Customer/student counselling ability.
- Sales and negotiation skills.
- Target-oriented and self-motivated approach.
- Good follow-up and lead-conversion ability.
- Basic knowledge of MS Office and CRM systems.
- Ability to work independently as well as in a team.
- Strong presentation and convincing skills.
- Willingness to travel locally for institutional promotional activities.
Key Performance Indicators (KPIs)
- Lead generation.
- Lead-to-application conversion.
- Application-to-admission conversion.
- Achievement of monthly admission targets.
- Follow-up effectiveness.
- Student/parent engagement.
- Event and campaign participation.
- CRM/data accuracy and reporting.
Personal Attributes
The ideal candidate should be energetic, confident, approachable, persuasive, disciplined and passionate about interacting with students and parents.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
