The Marketing Manager will be a key leadership role at Veraag Dream Journeys LLP, responsible for planning, executing, and scaling all online marketing activities with a strong focus on lead generation, conversions, and revenue growth. This role requires an experienced professional who can independently manage performance marketing, organic growth, funnels, and analytics while working closely with the founders to drive measurable business results.
Roles & Responsibilities
- Own and execute the complete online marketing and lead generation strategy
- Plan monthly and quarterly lead targets and marketing roadmaps
- Generate high-quality leads for tours, hotels, and travel experiences
- Manage and optimize paid campaigns on Google Ads and Meta (Facebook & Instagram)
- Monitor and improve CPL, CAC, ROAS, and conversion rates
- Build, track, and optimize marketing funnels from traffic to booking
- Drive organic leads through SEO, content marketing, social media, Quora, and Reddit
- Define and manage content strategy aligned with destinations and buyer intent
- Set up and manage tracking, analytics, pixels, and reporting dashboards
- Coordinate with sales/front office teams to improve lead-to-booking conversion
- Manage freelancers, agencies, or junior marketers when required
- Ensure brand consistency across all digital channels
Required Qualifications & Experience
- 3–5 years of hands-on experience in digital marketing and lead generation
- Proven track record of generating and converting online leads
- Strong experience with Google Ads, Meta Ads, and performance marketing tools
- Experience in managing marketing budgets and optimizing ROI
- Ability to work independently in a remote setup
- Strong analytical, planning, and decision-making skills
- Prior experience in travel, tourism, hospitality, or OTA industry (preferred)
Key Skills
- Lead generation & conversion optimization
- Performance marketing & analytics
- Funnel building & marketing automation
- SEO, content, and organic growth strategies
- CRM, WhatsApp, and email marketing workflows
- Strategic thinking & execution
- Communication, ownership, and leadership
Benefits
- Remote / work-from-home opportunity
- Key decision-making role with high ownership
- Performance-based incentives
- Annual performance-based salary hike
- Long-term growth opportunity with a growing travel brand
Job Types: Full-time, Permanent
Pay: Up to ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Work from home
Experience:
- Lead generation: 4 years (Preferred)
Work Location: Remote
