Job Description
Corporate & Institutional Sales Executive – Beverage Sales(Water Bottle)
Location: Delhi / NCR
Department: Sales & Marketing
Industry: Beverages / FMCG / Food & Beverage
About the Role
We are looking for an energetic and result-oriented Corporate & Institutional Sales professional to develop and grow our beverage business across Delhi/NCR.
The person will be responsible for identifying new institutional customers, generating leads, conducting sales meetings, presenting products, negotiating commercial terms, closing deals, and developing long-term relationships with key accounts.
The ideal candidate should have experience selling to corporates, offices, hotels, restaurants, cafés, caterers, hospitals, schools, colleges, government/institutional organizations, distributors, store, and other bulk beverage buyers.
Key Responsibilities
1. Lead Generation & Market Development
· Identify and build a database of potential corporate and institutional customers across Delhi/NCR.
· Generate leads through field visits, cold calling, referrals, networking, LinkedIn, industry associations, exhibitions, online research and existing business contacts.
· Identify organizations with regular or bulk beverage consumption requirements.
· Develop territory-wise prospecting plans and maintain a healthy sales pipeline.
2. Sales Meetings & Product Presentation
· Contact prospective customers and understand their beverage requirements.
· Arrange face-to-face meetings and product presentations.
· Conduct product sampling, demonstrations and trials wherever required.
· Understand customer requirements regarding product, quantity, pricing, packaging, delivery and payment terms.
3. Deal Generation & Closure
· Convert qualified leads into orders and long-term contracts.
· Negotiate pricing, volumes, margins, payment terms and supply schedules within company-approved guidelines.
· Follow up consistently with decision-makers until the deal is closed.
· Handle objections related to price, quality, competition, delivery and payment terms.
· Achieve monthly and quarterly sales targets.
4. Institutional Account Acquisition
Develop business from segments such as:
· Corporate offices and MNCs
· IT parks and business centres
· Hotels and resorts
· Restaurants, cafés and QSRs
· Catering companies and banquet operators
· Hospitals and healthcare institutions
· Schools, colleges and universities
· Government and public-sector institutions
· Gyms, clubs and recreational facilities
· Retail chains and supermarkets
· Distributors and wholesalers
· Events, exhibitions and large gatherings
· Industrial units and employee cafeterias
5. Account Management & Repeat Business
· Maintain strong relationships with existing institutional customers.
· Ensure timely repeat orders and increase customer wallet share.
· Identify opportunities to introduce additional products/SKUs.
· Monitor customer satisfaction and resolve service issues in coordination with operations.
· Develop annual/long-term supply arrangements wherever possible.
6. Order & Collection Coordination
· Coordinate with the operations/distribution team to ensure timely delivery.
· Track purchase orders, dispatches and customer requirements.
· Follow up on outstanding payments and ensure collections within agreed credit terms.
· Maintain accurate customer and sales records.
Daily activity expectations may include:
· New prospecting calls and visit
· Field visits to corporate/institutional locations
· Follow-ups with existing prospects
· Product sampling
· Follow-up for purchase orders
· Existing-account development
Requirement
· 2–4 years of experience in B2B, institutional, corporate sales in FMCG/F&B industry.
· Experience in beverage, food, FMCG, HoReCa or related industries will be preferred.
· Strong knowledge of the Delhi/NCR institutional market.
· Existing relationships with corporate/institutional buyers will be an advantage.
· Strong prospecting, negotiation and closing skills.
· Good communication and presentation skills.
· Comfortable with extensive field travel across Delhi/NCR.
· Target-oriented and capable of working independently.
· Basic knowledge of MS Excel and sales reporting.
· Own two-wheeler must.
Pay: ₹25,018.23 - ₹35,542.57 per month
Benefits:
Experience:
- Corporate and Institutional Sales: 3 years (Required)
Location:
- Delhi, Delhi (Delhi) (Required)
Work Location: In person
