Job Description – Automation Sales EngineerPosition Overview
We are looking for a result-oriented Automation Sales Engineer to drive sales of industrial automation solutions, robotics, welding equipment, consumables, spare parts, and related services. The role will involve developing new customers, managing existing accounts, understanding technical requirements, and coordinating with internal technical and service teams to deliver suitable solutions.
Experience: 4–8 years
Qualification: Diploma / B.E. / B.Tech
Department: Sales & Business Development
Travel: Frequent travel across the assigned territory
Key Responsibilities
- Generate sales for industrial automation systems, industrial robots, advanced welding machines, consumables, spare parts, and related equipment.
- Develop new customers and business opportunities across Tamil Nadu and South India.
- Identify potential industries, customers, applications, and projects for automation and robotic solutions.
- Understand customer technical and commercial requirements and coordinate with technical teams to develop suitable solutions and quotations.
- Manage the complete sales cycle, including enquiry generation, technical discussions, proposals, negotiations, follow-ups, and order closure.
- Build and maintain strong relationships with customers, OEMs, system integrators, and other business partners.
- Generate repeat business and identify opportunities for cross-selling and up-selling.
- Coordinate with service teams regarding customer complaints, breakdown support, service visits, and spare-parts requirements.
- Promote and generate business for AMC, retrofitting, automation upgrades, system modifications, and service support.
- Follow up on outstanding quotations, purchase orders, payments, and project execution as required.
- Maintain accurate records of sales enquiries, customer interactions, opportunities, quotations, and service activities in the CRM system.
- Monitor market trends, competitor activities, customer requirements, and emerging automation technologies.
- Achieve assigned sales targets, revenue objectives, and business development goals.
- Travel frequently across the assigned territory for customer visits, demonstrations, meetings, negotiations, and project discussions.
Candidate Requirements
- Diploma / B.E. / B.Tech in Mechanical, Electrical, Electronics, Mechatronics, or a related engineering discipline.
- 4–8 years of relevant experience in industrial automation, robotics, welding equipment, SPM, industrial machinery, or equipment sales.
- Prior experience in robotics or industrial automation sales is preferred.
- Strong understanding of industrial automation, robotic applications, welding equipment, or related industrial products.
- Good communication, presentation, negotiation, and customer-handling skills.
- Strong sales, business development, and relationship-management abilities.
- Ability to understand customer applications and work effectively with technical teams.
- Tamil and English proficiency is preferred.
- Willingness to travel
- Self-motivated, target-oriented, and capable of working independently.
Key Performance Indicators (KPIs)
- Achievement of monthly, quarterly, and annual sales targets.
- New customer acquisition and territory development.
- Enquiry-to-order conversion rate.
- Revenue generated from automation, robotics, welding equipment, consumables, and spare parts.
- Repeat business and customer retention.
- AMC, retrofitting, upgrades, and service-business revenue.
- Timely CRM updates and sales pipeline management.
- Customer satisfaction and relationship development.
Ideal Candidate Profile
The ideal candidate will be a technically oriented sales professional with proven experience in industrial automation, robotics, welding systems, or industrial equipment sales, who can independently develop customers, identify application opportunities, negotiate commercially, and close orders while maintaining long-term customer relationships.
Pay: ₹110,000.00 - ₹125,000.00 per month
Benefits:
Work Location: In person
