Experience: 3–6 years
Industry: D2C / E-commerce / Consumer Products
Platform: Shopify
Role Overview
We are a fast-growing D2C lifestyle brand in ceramics & glassware building a long-term consumer brand.
This role owns end-to-end digital growth — revenue, CAC, ROAS, conversion, and execution.
This is not a coordination or agency-management role.
You will personally execute, scale, analyse, and lead.
Key Responsibilities
1. Revenue & Growth Ownership
Own D2C revenue targets and growth roadmap
Manage full funnel: Traffic → PDP → Checkout → Retention
Track and optimise CAC, AOV, CVR, MER
2. Paid Media (Hands-On)
Execute and scale Meta & Google Ads
Daily optimisation, budget allocation, scaling logic
Creative testing framework (hooks, formats, angles)
Retargeting & catalog ads
3. Website & CRO
Optimise Shopify store (PDPs, collections, navigation)
Analyse GA4 funnels & drop-offs
Improve checkout and payment success rate
4. Content × Performance Alignment
Work closely with designer & content manager
Translate brand storytelling into performance creatives
Kill non-performing creatives decisively
5. Data & Reporting
Weekly performance dashboards (Spend, ROAS, Revenue)
Campaign post-mortems and learnings
Zero vanity metrics
6. Team & Vendor Direction
Guide performance marketer, designer, content team
Evaluate freelancers, tools, and platforms
Mandatory Requirements (Read Carefully)
3–6 years hands-on D2C growth experience
Strong in:
Meta Ads (catalog, retargeting, scaling)
Google Ads (Search & Shopping)
Shopify optimisation
GA4, attribution basics
Experience with consumer products (not services)
Not suitable if you are:
Strategy-only / agency-only
Social-media-only
Looking for a support role
KPIs (Non-Negotiable)
Blended ROAS
CAC vs AOV
Website Conversion Rate
D2C Revenue Growth
Creative win-rate
Why Join us
High ownership
Direct impact on brand & revenue
Performance-linked upside
Path to Head of D2C / Growth Director
Apply with:
Your last brand handled
Monthly ad spend managed
Revenue impact achieved
Work Location: In person
Pay: ₹35,000.00 - ₹45,000.00 per month
Work Location: In person
