Key Responsibilities
- Plan, create, and manage PPC campaigns on Google Ads and Meta Ads.
- Conduct keyword research and competitor analysis.
- Create high-converting search, display, shopping, video, and remarketing campaigns.
- Optimize campaigns to improve CTR, CPC, CPA, ROAS, and conversions.
- Monitor campaign performance and make data-driven optimization decisions.
- Perform A/B testing on ad creatives, headlines, landing pages, and audience targeting.
- Track conversions using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel.
- Manage campaign budgets and ensure efficient ad spend.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with the SEO, content, and design teams to improve campaign performance.
- Stay updated with the latest PPC trends, platform updates, and industry best practices
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
