Job Summary
We are looking for a results-driven Performance Marketing / PPC Executive to manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital advertising platforms. The ideal candidate should have strong analytical skills and a proven ability to improve campaign performance, generate quality leads, and achieve business targets.
Key Responsibilities
- Plan, create, manage, and optimize PPC and performance marketing campaigns.
- Manage campaigns across Google Ads, Meta Ads (Facebook & Instagram) and other relevant platforms.
- Conduct keyword research, competitor analysis, audience research, and campaign planning.
- Create and optimize Search, Display, Shopping, Video, and Performance Max campaigns.
- Monitor important metrics such as CTR, CPC, CPL, CPA, ROAS, conversions, and conversion rate.
- Continuously optimize campaigns based on performance data to improve ROI.
- Manage daily and monthly advertising budgets effectively.
- Develop and test different ad copies, creatives, audiences, keywords, and landing pages.
- Set up and monitor conversion tracking, Google Analytics, and Google Tag Manager.
- Prepare regular campaign performance reports and provide actionable insights.
- Identify opportunities for improving lead quality, conversion rates, and overall campaign performance.
- Work closely with the SEO, Content, Design, and Sales teams to achieve marketing objectives.
- Stay updated with changes in Google Ads, Meta Ads, analytics, and digital advertising trends.
Required Skills
- Hands-on experience with Google Ads and Meta Ads.
- Good understanding of PPC, paid search, paid social, and conversion optimization.
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong understanding of campaign metrics such as CPC, CTR, CPA, CPL, conversion rate, and ROAS.
- Experience with keyword research and audience targeting.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and budgets.
- Good communication and reporting skills.
- Basic knowledge of landing page optimization and A/B testing.
Pay: ₹15,000.00 - ₹70,000.00 per month
Experience:
- Performance Marketing / PPC Executive: 5 years (Required)
Work Location: In person
