ADIRA — YASHRAM LIFESTYLE BRANDS
Job Description
Social Media, Community & Influencer Manager SOCIAL MEDIA, COMMUNITY & INFLUENCER MANAGER
Job Summary
We are looking for a creative, data-driven, and execution-focused Social Media, Community & Influencer Manager to lead Adira's digital presence across all social platforms. This role is responsible for developing and executing social media strategies, building an engaged community, managing influencer partnerships, and driving brand awareness, engagement, and business growth.
Key Responsibilities
- Develop and execute Adira's social media strategy across Instagram, Facebook, YouTube, Pinterest, LinkedIn, and emerging platforms
- Plan, manage, and execute the monthly content calendar in collaboration with Creative and Content teams
- Build and nurture Adira's online community by driving meaningful engagement and conversations
- Identify, onboard, and manage influencers, creators, affiliates, and brand ambassadors
- Plan and execute influencer campaigns to maximize brand awareness and business impact
- Ensure consistent brand communication, tone of voice, and visual identity across all social media channels
- Work closely with the Creative, Content, D2C, and Performance Marketing teams to execute integrated marketing campaigns
- Monitor social media trends, platform updates, competitor activities, and emerging content formats
- Analyze campaign performance and generate actionable insights to improve engagement, reach, and conversions
- Track and report key social media metrics and recommend continuous improvements
- Build scalable community engagement initiatives and user-generated content (UGC) programs
- Manage agency and creator relationships where applicable
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related field
Experience
- 4–5 years of experience in Social Media Marketing, Community Management, or Influencer Marketing
- Experience managing consumer brands, preferably in D2C, Fashion, Lifestyle, Beauty, or Apparel
- Hands-on experience with Meta, YouTube, LinkedIn, Pinterest, and influencer marketing platforms
- Experience managing agencies, creators, and cross-functional marketing projects
Skills & Competencies
- Social Media Strategy
- Community Building
- Influencer & Creator Management
- Content Planning
- Brand Communication
- Digital Marketing
- Campaign Management
- Data Analysis & Reporting
- Project Management
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
Work Location: In person
