Job Summary
We are looking for an Assistant Manager – Modern Trade with strong FMCG experience to manage and grow Amruta Tea’s presence across Modern Trade chains, supermarkets, and online platforms. The role will focus on key account management, product onboarding, SKU planning, trade negotiations, visibility execution, and sales growth across key Modern Trade partners.
The incumbent will be responsible for developing relationships with key accounts, ensuring availability and visibility, and driving secondary sales across assigned accounts.
Key Responsibilities
A. Key Account Management
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Manage Modern Trade accounts including national and regional retail chains
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Handle online and e-commerce Modern Trade platforms
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Build strong relationships with category buyers and store teams
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Conduct regular business reviews with Modern Trade partners
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Drive business expansion across new accounts and store additions
B. Product Listing & SKU Management
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Onboard Amruta Tea products across Modern Trade platforms
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Decide optimal SKU mix based on store format and customer demand
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Manage new product launches in Modern Trade channels
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Ensure product availability across listed outlets
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Track listing compliance across stores
C. Commercial Negotiation & Trade Planning
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Negotiate price lists, margins, trade schemes, and promotions
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Finalize annual trading terms with key accounts
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Plan visibility spends and promotional investments
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Drive joint business planning with key accounts
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Monitor ROI on trade schemes and promotions
D. Sales & Inventory Management
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Track primary and secondary sales performance
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Monitor stock levels and ensure timely replenishment
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Coordinate with warehouse and supply chain for dispatch planning
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Prevent stock-outs and manage aging inventory
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Drive sales growth across assigned accounts
E. Visibility & In-Store Execution
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Ensure strong product visibility and shelf placement
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Execute in-store branding and promotional activities
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Plan sampling and local marketing initiatives
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Conduct store visits to monitor execution standards
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Track competitor activity and shelf share
F. Market Expansion & B2B Development
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Develop B2B relationships within Modern Trade ecosystem
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Identify new store opportunities and regional chains
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Expand presence across Mumbai and adjoining markets
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Conduct meetings with corporate offices of Modern Trade partners
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Drive distribution expansion within key accounts
Key Interfaces
Internal
Sales Team, Marketing, Supply Chain, Warehouse, Finance
External
Modern Trade Chains, Category Buyers, Store Managers, E-commerce Partners, Distributors
Required Skills & Competencies
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Strong experience in Modern Trade FMCG sales
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Excellent negotiation and key account management skills
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Strong understanding of trade margins and schemes
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Experience in SKU planning and assortment management
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Knowledge of stock planning and replenishment
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Strong relationship management skills
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Sales target driven with execution focus
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Good analytical and reporting capability
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Willingness to travel across Mumbai market
Qualifications & Experience
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Graduate in any discipline (MBA in Marketing preferred)
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5–10 years of FMCG Modern Trade experience
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Experience handling retail chains and supermarkets
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Experience in Tea / Beverages / Packaged Foods preferred
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Strong Excel and reporting skills required
