Key Responsibilities
- Manage and maintain the CRM database, ensuring accurate and updated customer information.
- Develop and execute customer engagement, retention, and loyalty programs.
- Analyze customer behaviour, purchase patterns, and feedback to drive targeted campaigns.
- Plan and execute SMS, email, WhatsApp, and call campaigns for promotions and customer engagement.
- Coordinate with marketing and sales teams to align CRM strategies with business objectives.
- Track campaign performance and generate reports with actionable insights.
- Handle customer queries, feedback, and escalations to enhance customer satisfaction.
- Support store teams with customer data, repeat purchase strategies, and clienteling initiatives.
- Ensure data segmentation for personalized communication and targeted marketing efforts.
Key Requirements
- 2–4 years of experience in CRM, customer engagement, or loyalty programs.
- Prior experience in retail, jewellery, B2C, or D2C industry preferred.
- Proficiency in CRM tools and platforms (such as Gati, Unicomm, etc.)
- Strong analytical and communication skills.
- Ability to interpret data and translate insights into actionable strategies.
- Good understanding of customer lifecycle management and retention techniques.
- Proactive, organized, and detail-oriented approach.
Preferred Candidate Profile
- Experience in luxury retail or jewellery industry will be an added advantage.
- Familiarity with omnichannel customer engagement strategies.
- Ability to work in a fast-paced, target-driven environment.
What We Offer
- Opportunity to work in a growing retail/jewellery brand.
- Exposure to customer analytics and strategic CRM initiatives.
- Collaborative and performance-driven work environment.
Pay: Up to ₹40,000.00 per month
Work Location: In person
