Job Title: D2C Manager
Department: Growth
Location: Sector 62, Gurgaon
Company: Barosi
About Barosi
Barosi is an authentic food brand celebrating Bharat through traditional products such as ghee, honey, oils, and pickles. We are building a fast-growing direct-to-consumer business and are looking for a Performance Marketing Associate who can drive measurable growth across digital channels.
The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimization across all direct-to-consumer channels. The role focuses on managing performance marketing, marketplace growth levers, campaign execution, and continuous experimentation to improve conversion and retention.
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Own revenue performance of the D2C website and work towards achieving monthly and quarterly sales targets.
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Track daily website sales, traffic trends, and customer behavior to identify opportunities for growth.
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Plan and execute initiatives to improve conversion rates, average order value, and repeat purchases.
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Manage day-to-day operations of the website including product listings, pricing updates, inventory visibility, and content updates.
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Ensure product pages, collections, and landing pages are accurate, updated, and optimized for conversions.
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Coordinate with tech or platform partners to resolve website issues and ensure smooth functionality.
3. Customer Journey & Conversion Optimization
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Continuously review the website journey including homepage, product pages, cart, and checkout flow.
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Identify drop-off points and suggest improvements to simplify the buying experience.
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Run experiments and improvements on layouts, content, and navigation to improve conversion rates.
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Monitor key website metrics such as traffic, conversion rate, bounce rate, average order value, and revenue.
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Prepare periodic reports highlighting performance insights and improvement opportunities.
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Use analytics tools to understand customer behavior and make data-backed decisions.
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Coordinate with marketing and brand teams to execute website campaigns, product launches, and promotional events.
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Ensure website readiness for campaigns including landing pages, banners, product availability, and offer configurations.
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Support seasonal sales and growth initiatives through timely website updates.
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Work closely with marketing, design, tech, and operations teams to improve website performance and user experience.
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Align website campaigns with inventory availability and business priorities.
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Ensure smooth execution of initiatives that impact website sales and customer experience.
Strong understanding of D2C business metrics such as CAC, LTV, ROAS, conversion rate
Hands-on experience with performance marketing platforms (Meta Ads, Google Ads)
Analytical mindset with strong data interpretation skills
Ability to plan, execute, and optimize growth experiments
Strong ownership and execution capability
Atleast 3-5 years of experience in D2C growth, performance marketing roles
Experience working in consumer brands
Bachelor’s degree in marketing, business, or related field
