Company Description
Unlock Your Potential: A Rewarding Career with Bosch Rexroth India
Bosch Group is more than 139 years old organization, head quartered in Germany, active across diverse sectors including Automotive, Industrial, Consumer Goods, and Energy & Building Technology.
Bosch in India is operating since 1951 through its 11 legal entities with 17 manufacturing sites and 7 development centers, including its largest development center outside Germany, with 39,000+ associates and net revenue of 373,457 mINR (FY 2024-25).
Bosch Rexroth is one of the subsidiaries of Bosch Group and is a leading expert in drive and control technologies. Under the brand name of Rexroth (more than 231 years old Brand), employing 40000+ employees across Globe. The company provides cutting-edge automation solutions, software, and services that enable businesses to operate more efficiently while accelerating digital transformation and sustainability.
Bosch Rexroth India is a 100% subsidiary of Bosch Rexorth AG with INR 2200+ Crores turnover (FY 2024-25) and 2000 employees.
Bosch Rexroth India supplies tailored drive and control solutions across three key sectors: Mobile Applications, Industrial Applications, and Factory Automation:
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Industrial Hydraulics: Market-leading pumps, valves, cylinders, and power units.
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Electric Drives & Controls: Next-gen ctrlX AUTOMATION open ecosystem and IoT gateways for smart factories.
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Linear Motion & Assembly: Modular conveyor systems (Vario Flow plus), screw drives, and ergonomic workstations.
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Mobile Robotics & Tightening: Automated guided vehicles (ACTIVE Shuttle) and precision cordless tools (NEXO) for automotive and heavy manufacturing.
We are deeply committed to employee development, well-being and fostering an inclusive, collaborative environment where you can work on advanced technologies and make a meaningful impact. If you're a promising and dynamic professional, we invite you to explore a long-term and rewarding career with us.
Additional information can be accessed at Jobs and Career
Job Description
Key Responsibilities
Strategy, Planning, and Enablement
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Develop and implement a global Business Media strategy (including social media, SEO, GEO) aligned with communication and marketing goals
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Align and coordinate business media activities across central, business, and country units
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Act as an internal enabler, supporting BUs/SUs with social media and SEO best practices
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Monitor trends and updates on platforms and technologies (e.g., LinkedIn, AI, GEO)
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Support campaign planning for trade fairs, including managing content calendars and planning tools
Content Management and Publishing
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Manage and oversee content creation and publishing from internal stakeholders across relevant platforms (LinkedIn, Instagram, YouTube, X, etc.)
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Coordinate the phase-out of Percolate and introduction of a new publishing tool
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Ensure content quality, brand consistency, and regulatory compliance
Community Engagement and Brand Reputation
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Monitor interactions and support community management in collaboration with Bosch SO
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Serve as the point of contact for business media-related issues, including crisis response, copyright matters, and internal social media behavior
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Manage Bosch Rexroth’s Google Business Profile
Analytics and Performance Measurement
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Track performance and develop reports using tools such as Power BI
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Define KPIs, set benchmarks, and optimize strategies based on data insights
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Conduct annual reviews to ensure proper access and compliance on social platforms
Collaboration, Governance, and Training
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Organize and lead monthly business media community calls for BUs, SUs, and relevant stakeholders
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Provide training on business media usage, SEO, and AI-supported workflows
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Coordinate with compliance, legal, and IT security (e.g., embargo topics in cooperation with DC/FTO)
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Support audits and reviews for business media activities across the organization
AI Integration and Workflow Automation
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Drive the integration of Agentic AI workflows using tools such as n8n or Make.com
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Explore the potential of GEO (Generative Engine Optimization) to improve visibility in AI-driven search environments
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Advance the use of AI in content generation, optimization, and process automation
Qualifications
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MBA (Marking) with Graduation in Engineering is preferred
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Proven experience in social media and SEO management, ideally in a B2B or corporate context
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Deep understanding of digital platforms, SEO, GEO, and AI technologies
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Familiarity with tools like Power BI, Percolate (or similar content planning tools)
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Knowledge of automation tools such as n8n or Make.com is a plus
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Strong communication skills in English; additional languages (particularly German) are a benefit
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Strategic thinker with a proactive and collaborative working style
Additional Information 