Senior Social Media Specialist
Responsibilities
· Plan, create, and publish engaging content across social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
· Create and Collaborate with the design team to develop high-quality visuals and multimedia content.
· Manage content calendar to ensure consistent posting schedules and brand messaging.
· Engage with followers and respond to comments, messages, and inquiries promptly.
· Participate in relevant Facebook Groups to promote content, engage with the community, and boost brand visibility.
· Monitor social media trends, respond to relevant topics, and identify engagement opportunities.
· Track and analyze performance metrics on each platform (reach, engagement, impressions, etc.).
· Prepare monthly reports to assess campaign effectiveness and derive actionable insights.
· Adjust strategies based on data analysis and evolving social media trends.
· Keep up with social media best practices, algorithm changes, and platform updates.
· Conduct research on competitor activity and market trends to refine content and engagement strategies.
Required Qualifications:
· Proven experience in Organic Social Media.
· Strong understanding of social media platforms and their analytics tools.
· Excellent written and verbal communication skills.
· Ability to collaborate effectively with design and content teams.
Preferred Industry (if any):
· Hotel & Restaurant, E-commerce, or Creative Agencies.
Work Location: In person
