Job Title: Performance Marketing Manager
Location: Mohali (Onsite)
Experience: 4–7 Years
Employment Type: Full-Time
About the Role
We are looking for a results-driven Performance Marketing Manager to lead and optimize our digital marketing campaigns across multiple paid channels. The ideal candidate will have hands-on experience in managing performance campaigns, driving customer acquisition, optimizing ROI, and scaling lead generation for SaaS, IT services, or technology products.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other digital platforms.
- Develop and implement customer acquisition strategies to maximize lead generation and conversions.
- Monitor campaign performance and optimize budgets to achieve target CPA, CPL, CAC, and ROAS.
- Conduct keyword research, audience segmentation, competitor analysis, and A/B testing for continuous campaign improvement.
- Track, analyze, and report campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and other reporting tools.
- Collaborate with the creative, content, and design teams to develop high-performing ad creatives and landing pages.
- Improve conversion rates through landing page optimization and Conversion Rate Optimization (CRO) techniques.
- Implement remarketing, retargeting, and audience nurturing campaigns.
- Stay updated with the latest trends, platform updates, and best practices in digital marketing.
- Work closely with sales and product teams to align marketing campaigns with business goals.
- Manage marketing budgets efficiently and provide regular performance reports to leadership.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 4–7 years of experience in Performance Marketing, Digital Marketing, or Paid Media.
- Strong hands-on experience with:
- Google Ads (Search, Display, Performance Max, Shopping, YouTube)
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Looker Studio
- Experience with conversion tracking, pixel implementation, and attribution models.
- Strong understanding of SEO, CRO, landing page optimization, and marketing funnels.
- Excellent analytical skills with experience interpreting campaign data and generating actionable insights.
- Experience using tools such as SEMrush, Ahrefs, Hotjar, HubSpot, or similar marketing platforms is preferred.
- Strong communication, problem-solving, and project management skills.
Preferred Qualifications
- Experience marketing SaaS products, AI solutions, or IT services.
- Google Ads, Google Analytics, or Meta Blueprint certifications.
- Experience managing monthly advertising budgets and scaling campaigns.
- Familiarity with marketing automation and CRM platforms such as HubSpot or Zoho CRM.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Conversion Rate
- Click-Through Rate (CTR)
- Lead Quality
- Revenue Generated from Paid Campaigns
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
Pay: ₹50,000.00 - ₹90,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Experience:
- Paid ads: 4 years (Required)
- Performance marketing: 4 years (Required)
Work Location: In person
