Job Description
Job Title: Digital Marketing Executive
Department: Marketing & Brand Management
Experience: 2–5 Years
Location: Delhi NCR
Salary Range: ₹4.0 LPA – ₹6.0 LPA
Employment Type: Full-Time
About the Role
We are seeking a results-driven Digital Marketing Executive to strengthen our online presence, generate qualified leads, and drive brand awareness through digital channels. The ideal candidate should have hands-on experience in SEO, SEM, social media marketing, email marketing, website analytics, and digital campaign management.
The candidate will work closely with the Brand Manager, Sales Team, and Leadership to execute marketing initiatives that support business growth, lead generation, and customer engagement.
Key Responsibilities: Digital Marketing Campaigns
- Plan, execute, and optimize digital marketing campaigns across multiple channels.
- Develop strategies to increase website traffic, brand visibility, and lead generation.
- Monitor campaign performance and recommend improvements.
Search Engine Optimization (SEO)
- Perform on-page and off-page SEO activities.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, and blogs for search engines.
- Improve website rankings and organic traffic.
Search Engine Marketing (SEM)
- Manage Google Ads and paid advertising campaigns.
- Monitor campaign budgets, performance, and ROI.
- Optimize campaigns to improve lead quality and conversion rates.
Social Media Marketing
- Manage LinkedIn, Facebook, Instagram, YouTube, and other digital platforms.
- Plan and execute social media campaigns.
- Increase audience engagement and follower growth.
- Coordinate with design and content teams for campaign creatives.
Content & Email Marketing
- Support content marketing initiatives including blogs, articles, newsletters, and case studies.
- Execute email marketing campaigns and customer engagement programs.
- Track campaign performance and engagement metrics.
Website Management & Analytics
- Monitor website performance using analytics tools.
- Generate website traffic and engagement reports.
- Recommend improvements to enhance user experience and conversions.
- Coordinate with developers and designers for website updates.
Lead Generation & Marketing Support
- Generate and nurture leads through digital channels.
- Support sales teams with marketing-qualified leads (MQLs).
- Track lead conversion and campaign effectiveness.
- Assist in webinars, events, and online promotional activities.
Required Skills: Digital Marketing Skills
- SEO (On-Page & Off-Page)
- SEM / Google Ads
- Social Media Marketing
- Email Marketing
- Lead Generation
- Campaign Management
- Content Marketing
- Marketing Automation
Tools & Platforms
- Google Analytics
- Google Ads
- Google Search Console
- LinkedIn Campaign Manager
- Meta Business Suite
- Canva
- WordPress (Preferred)
- Email Marketing Tools (Mailchimp, Zoho Campaigns, etc.)
Analytical Skills
- Campaign Performance Analysis
- ROI Tracking
- Keyword Research
- Competitor Analysis
- Marketing Reporting
Educational Qualification
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or related field.
- Digital Marketing Certification from Google, HubSpot, Meta, or similar platforms will be an added advantage.
Experience Required
- 2–5 years of experience in Digital Marketing, Online Marketing, Performance Marketing, or Lead Generation roles.
- Experience in B2B Marketing, IT Services, Cybersecurity, Cloud, SaaS, System Integrators, or Technology Companies will be preferred.
Key Competencies
- Digital Marketing Expertise
- Analytical Thinking
- Creativity & Innovation
- Campaign Management
- Communication Skills
- Attention to Detail
- Problem Solving
- Time Management
Key Deliverables
- Increased Website Traffic
- Improved Search Engine Rankings
- Lead Generation Growth
- Social Media Engagement
- Campaign Performance Reports
- Marketing Automation Initiatives
- Brand Visibility Enhancement
Pay: ₹400,000.00 - ₹600,000.00 per year
Benefits:
Work Location: In person
