JOB DESCRIPTION – Digital Marketing Specialist Company Details
Company: KK Dhanuka Estates Pvt. Ltd.
Location: Gurgaon, Haryana
Salary: ₹30,000 – ₹50,000 per Month
Employment Type: Full-Time
About the Company
KK Dhanuka Estates Pvt. Ltd. is a rapidly growing real estate development company committed to delivering quality residential and commercial projects. We are looking for a creative, result-oriented, and passionate Digital Marketing Specialist who can strengthen our digital presence, generate quality leads, and contribute directly to sales growth through innovative digital marketing strategies.
Job Summary
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms. The ideal candidate should have expertise in social media management, content creation, lead generation, paid advertising, and brand promotion. The role requires a blend of creativity and analytical skills to drive engagement, increase brand awareness, and generate qualified leads for our real estate projects.
Key ResponsibilitiesDigital Marketing & Lead Generation
- Plan, execute, and optimize digital marketing campaigns across Google, Facebook, Instagram, YouTube, and other digital platforms.
- Generate high-quality leads for company projects through paid and organic marketing activities.
- Monitor campaign performance and continuously improve ROI, conversion rates, and lead quality.
- Develop audience targeting, retargeting, and remarketing strategies.
Social Media Management
- Manage and grow the company's presence on Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Create monthly social media calendars and content strategies.
- Increase follower engagement, reach, and brand visibility through innovative campaigns.
- Stay updated with current social media trends and implement trending content ideas.
Content Creation & Branding
- Create engaging content including reels, videos, stories, posts, blogs, and promotional materials.
- Coordinate and manage project shoots, customer testimonials, site visit videos, and promotional campaigns.
- Develop creative concepts that effectively communicate the company's brand and project offerings.
- Ensure consistency in branding and communication across all digital channels.
Paid Advertising
- Manage Google Ads and Meta (Facebook & Instagram) advertising campaigns.
- Conduct keyword research, audience segmentation, and campaign optimization.
- Perform A/B testing to improve ad performance and reduce cost per lead.
- Track and analyze campaign performance using relevant tools.
Website & SEO
- Assist in website content management and updates.
- Implement SEO strategies to improve website ranking and organic traffic.
- Monitor website performance and user behavior to enhance conversion rates.
Analytics & Reporting
- Track campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.
- Prepare weekly and monthly performance reports.
- Provide actionable insights and recommendations based on data analysis.
Coordination & Sales Support
- Work closely with the Sales and CRM teams to ensure effective lead management and conversion.
- Support marketing activities, events, launches, and promotional campaigns.
- Coordinate with designers, photographers, videographers, and external agencies when required.
Required Skills & Competencies
- Digital Marketing Strategy
- Google Ads & Meta Ads Management
- Social Media Marketing
- Content Creation & Content Planning
- Lead Generation Campaigns
- Reel & Video Marketing
- SEO & Website Optimization
- Canva, Photoshop, or Similar Design Tools
- Google Analytics & Performance Reporting
- Excellent Communication & Creative Thinking
- Strong Understanding of Consumer Behaviour and Digital Trends
Qualification & Experience
- Graduate / Post Graduate in Marketing, Business Administration, Mass Communication, or related field.
- 1–3 years of experience in Digital Marketing.
- Experience in Real Estate Marketing will be preferred.
- Certifications in Google Ads, Meta Ads, SEO, or Digital Marketing will be an added advantage.
Why Join Us?
- Attractive Salary Package.
- Opportunity to work with a growing real estate brand.
- Exposure to end-to-end digital marketing operations.
- Performance-driven growth opportunities.
- Dynamic and collaborative work environment.
Position Details
Position: Digital Marketing Specialist
Department: Sales & Marketing
Reporting To: Sales & Marketing Head
Salary: ₹30,000 – ₹50,000 per Month
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
