About the Role
We're looking for a dynamic Influencer Marketing & Social Media Executive who can build and manage influencer relationships end-to-end while also handling day-to-day social media execution. The ideal candidate has hands-on experience working with D2C brands, strong negotiation and communication skills, and a sharp eye for identifying the right creators to drive brand awareness and conversions.
Key Responsibilities
- Identify, shortlist, and onboard influencers/creators across Instagram, YouTube, and other platforms suited to brand and campaign goals
- Negotiate rates, deliverables, and timelines with influencers/agencies
- Plan and execute influencer marketing campaigns — barter, paid, and affiliate/commission-based
- Track and report campaign performance (reach, engagement, conversions, ROI) for each collaboration
- Build and maintain long-term relationships with a pool of relevant micro, macro, and nano influencers
- Manage day-to-day social media handles — content calendar, posting, community engagement, and trend monitoring
- Coordinate with content/design/video teams to ensure timely creative delivery for campaigns
- Stay updated on influencer marketing trends, platform algorithm changes, and competitor activity
- Handle influencer contracts, invoicing coordination, and PR/gifting logistics
Requirements
- 4+ years of experience in influencer marketing and/or social media management
- Must have hands-on experience working with D2C brands — proven track record of running influencer campaigns
- Strong knowledge of influencer marketing tactics — vetting creators, negotiating deals, tracking performance, avoiding fraud/fake engagement
- Excellent communication and negotiation skills — comfortable pitching to and following up with influencers/agencies
- Solid understanding of Instagram, YouTube, and emerging platform trends
- Ability to multitask across multiple campaigns and creators simultaneously
- Data-driven mindset — comfortable tracking KPIs and preparing performance reports
- Must be based in or comfortable commuting to Vikas Puri, New Delhi
Good to Have
- Existing network of influencers/creators across niches (fashion, beauty, lifestyle, etc.)
- Experience with influencer marketing platforms (Kofluence, Winkl, GRIN, etc.)
- Basic knowledge of Canva for quick creative mockups
- Familiarity with Meta Ads/whitelisting/boosting influencer content
- Experience in the fashion/D2C category specifically
Job Type: Full-time
Pay: ₹20,000.00 - ₹45,000.00 per month
Work Location: In person
