Role Overview
We are looking for a Paid Media Specialist to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You'll be responsible for running profitable, performance-driven campaigns end-to-end - from strategy and setup to daily optimization and reporting - while using AI tools to work smarter and faster.
Roles & Responsibilities
● Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.
● Develop and refine paid advertising strategies focused on ROI and profitability
● Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.
● Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
● Track and analyze campaign performance, and share clear weekly/monthly reports within sights and recommended actions.
● Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
● Set up and manage tracking, conversions, remarketing, and attribution models incoordination with the tech/analytics team.
● Use AI tools such as Claude Code, Claude AI, Chat GPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimization efficiency.
Must-Have Requirements
● Strong expertise in Google Ads and Meta Ads, with proven performance results.
● Experience with international e-commerce and service-based projects.
● Good understanding of AI tools for ad creation, workflow support, reporting, and optimization.
● Practical exposure to tools such as Claude Code, Claude AI, Chat GPT, Gemini, or similar AI platforms as part of day-to-day marketing work.
● Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
● Ability to manage multiple projects efficiently in a fast-paced environment.
Pay: ₹500,000.00 - ₹700,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
Application Question(s):
- How many years of experience do you have in Google ads?
- How many years of experience do you have in Meta ads?
- Do you have experience in handling International client projects?
- Please specify your notice period or your earliest date of joining.
Work Location: Remote
