Job Opening: Digital Marketing Executive / Manager
Location: [Mumbai, Bandra]
Employment Type: Full-Time / Internship
Experience: 0–2 Years
Company: [Vibrant Ideas]
About Us:
We’re a fast-growing, creative-driven company looking for a passionate and dynamic Digital Marketing Executive or Intern to join our team. If you're enthusiastic about digital trends, social media, and online branding, this is a great opportunity to grow your skills in a practical and fast-paced environment.
Key Responsibilities:
- Key Responsibilities – Google SEO & Google Ads
- Develop and execute SEO strategies to improve organic rankings, website traffic, and search visibility.
Key Performance Areas
SEO: Organic Traffic | Keyword Rankings | Leads | Domain Visibility | Technical Health
Google Ads: Leads | CTR | CPC | Conversion Rate | CPA | ROAS | Ad Spend
- Conduct keyword research, competitor analysis, and search-intent analysis to identify growth opportunities.
- Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and other on-page SEO elements.
- Manage technical SEO activities, including site audits, indexing, crawlability, page speed, mobile optimization, and fixing SEO issues.
- Plan and execute Google Ads campaigns across Search, Display, Performance Max, and remarketing platforms.
- Conduct keyword selection, ad-copy creation, audience targeting, bid management, and campaign optimization.
- Monitor CPC, CTR, conversions, CPA, ROAS, quality score, and overall campaign performance.
- Manage and optimize Google Ads budgets to maximize leads, conversions, and return on investment.
- Set up and monitor Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, conversion tracking, and campaign reporting.
- Perform A/B testing of keywords, landing pages, ad copies, audiences, and bidding strategies.
- Create weekly/monthly SEO and Google Ads performance reports with actionable insights.
- Identify opportunities to improve organic leads and paid lead generation through continuous optimization.
- Stay updated with Google algorithm updates, SEO best practices, and Google Ads platform changes.
- Coordinate with content, design, and web-development teams to implement SEO and paid advertising requirements.
- Analyze competitors’ SEO and paid advertising strategies and recommend improvements.
Requirements:
- Bachelor’s degree or pursuing one in Marketing, Communications, or related field
- Basic knowledge of digital marketing tools and platforms
- Creative mindset with strong written and verbal communication
- Ability to work independently and meet deadlines
- Familiarity with Canva, Meta Business Suite, Google Ads, or SEO tools is a plus
What You’ll Gain (for Interns):
- Hands-on training in real campaigns
- Certification of Internship & Letter of Recommendation
- Opportunity for full-time placement based on performance
Perks:
- Flexible work environment
- Exposure to real-time brand campaigns
- Learning from experienced mentors
- Creative freedom and skill development
Job Type: Full-time
Pay: ₹10,000.00 - ₹55,000.00 per month
Benefits:
Work Location: In person
